Postman is not a widely used B2C product. Its brand recall is a fraction of unicorn peers. Few people understand APIs, let alone build them. Postman’s API platform seems useful for a niche at best, let alone a gold standard
But diving deeper reveals a unique global platform of explosive importance
APIs are bridges that connect the evolving islands of systems/devices seamlessly. As the digital ocean explodes, the islands need connected. Their bridges need to be designed, tested, built and managed
Postman is software’s gold standard in enabling dev teams to build bridges
Starting as a Chrome plugin in 2012, Postman has rapidly evolved to be a full API dev environment. With a user first, community approach, it has seen incredible user love
As public APIs grew from 2K to 22K in 10 yrs, private APIs have exploded. Postman has enabled 11MM devs, 500K cos and 250MM APIs
It is little wonder it has a $5Bn valn
With $50-100MM rev, Postman is the leader in API dev. As software eats the world, Postman enables it to be connected. As digital usage accelerates, Postman will win big