2. On the Facebook Business Page look for the All Tools button on the left side panel of the page. Once found, click on the All Tools button.

3. Upon clicking on the All Tools button, a new window will now appear. Click on the Events Manager button. You will now be directed to the Events Manager page.

4. On the Events Manager, click on the Connect Data Sources.

5. Once you click the Connect Data Sources, a pop-up will appear. Click on the Web then proceed to Connect button.

6. Now select Facebook Pixel then proceed to Connect

7. A simple introductory pop-up will now appear. Just click continue to proceed.

8. A new window will appear, in this window, you can now input the name for your pixel and the website you want to put it to. Then proceed to Next.

9. This part will be tricky since Facebook has updated its pixel method. After you click next from the previous step, an integration window will now appear. Instead of clicking on the integration, just click the "x" symbol on the upper right corner of the pop-up window. You should now be able to see the pixel you created. You can now proceed to click the "Continue Pixel Setup" Button.

10. A pop-up will appear. Select Facebook Pixel then proceed to Connect

11. Select on the Install Code Manually

12. A new window will now appear. Click on the Copy Code button.

13. Once you've copied the code, go to the website you need to edit. Look for the Insert Headers or Footers in the Settings. Then proceed to paste your code on the Header part. Click Save. After you pasted it, you've successfully installed the pixel.

14. Once you've installed the pixel on the website, you just need to wait for it activates. Once it activate, you will now see in your events manager the data coming in from your pixel.

Install the "Facebook Pixel Helper" chrome extension to check if the Facebook pixel tracking code is successfully set up on the website.

Visit the website. The Facebook Pixel Helper should tell you that there is one pixel on the website which means we have successfully set up the tracking code.

1. To set up and edit events, on your events manager go to your pixel, then go to the settings. On settings click on "Open Event Setup Tool".

2. Enter the website URL then click Open Website.

The easiest way is to go to your Facebook Page, look for the post you want to boost. There will be a Boost button below it, click that button and proceed to set up the boosted post and you're done.

Another method is that once you opened your Facebook Page main home page, a Create New Ad and Boost a Post button should be in display. You just need to click Boost a Post and you will now be directed to the set up window.

Another method is through Facebook Business Suite. On the left side of your Facebook page, click on Publishing Tools. You will now be directed to your Business Suite after.

Once you are in the Business Suite, a list of the published post will be displayed wherein you can just click on the Boost Post button and proceed to setup or you can click the post itself and a side window will appear where you can also click the Boost Post button.

1. 1st method you can use is by clicking the Create New Ad button on the main page of your Facebook page besides the Boost a Post button.

2. Once you click that button, a new window will now appear where in you can start to set-up the ad you want to publish. Be mindful of the Ad Account you are using as you might accidentally use your personal ad account. We already have a dedicated ad account named as Solutions Engineering Team Ad Account. Once you're done with the set up you can now click "Promote Now" and your ads will now be running based on the schedule you've set.

2. Once you are on the Ads Manager, click Campaigns then Click Create. Again, make sure that you are using the Solutions Engineering Team Ad Account before you proceed. You can check it on the upper left part of the Ads Manager.

3. A pop-up window will now appear and here you can choose if you want to create a new campaign or you want to use an existing campaign. Next is to choose the objective of your campaign. Commonly we use Traffic or Conversions as our Campaign Objective when creating a new campaign.

4. Once you click continue you will now be directed to a new window where you can refine the settings as you seem fit. Just click next once you've finished up all your setup from Campaigns to Ad Sets and finally to Ads. Settings refinement varies based on the demographics you want to use, the interests you want Facebook to focus your ads with. You can also set in here the budget per day and the duration of the ads.

5. Add the media and setup the link to where the ads viewers will be directed once they click the ads and even the pixels you want the ads to use for tracking. Once you're done. you can now click publish and the ads will now proceed to run on the scheduled time and date you had setup. Once everything is published and running, you will now be able to see the ads running on your ads manager dashboard. You can also click on your Ads tab to see the specific ads running and wherever phase they are currently.

1. Go to adzooma.com and log in using the account details that will be given to you. Once you've logged in, scroll down to the bottom of the page and double click the Solutions Engineering Team Ad Account.

2. You will now be directed to the Dashboard where you will be able to see the CPC of the current ad you are running on the Facebook Page. Just a reminder that adzooma shows ads data after 24 hours, therefore you will not immediately see the results or data you need in real-time. If you encounter any problem with adzooma, you can send them a support form by clicking the Support button at the bottom right corner of the page.

3. On the management tab, you will see the campaigns you have published under the ad account you are currently using. You will also see here the performance and the costs of the running ads.

4. On the opportunity tab is where you would see the recommendations of adzooma for you to improve your ads' performance. The reports tab is where you could check reports from adzooma based on your ads' performance. Again, adzooma shows data after 24 hours, so all the data you will see are not real-time data.

1. You can check the data from the Events Manager. Go to Events Manager, select one of the pixels (commonly we use the Contact Pixel for this)

2. Scroll down to the events, Select contact then click View Details

1. Ads Click / Page load Click - If you are currently running an ad, that is what you are going to use as a basis for this data. Go to your Ads Manager, select the campaign or ads that you published and record the clicks it accumulated for the day. If you are not running any ads, you will use the Page Load data. To do this just follow the steps you just read earlier (Daily Pixel Report). Scroll down to the vents, Select PageView, Click View Details then Recent Activity. Count the events that show the keywords "https://serbisyo.com" and "https://serbisyo.com/services/?keyword_search".

2. Service Provider Page Click - To record this data, go to the events manager and follow the instructions (daily pixel report process). Scroll down to the vents, Select PageView, Click View Details then Recent Activity. Count the events that show the keywords "https://serbisyo.com/service/(name of the service" (e.g. https://serbisyo.com/service/juan-delacruz-dressmaker)

3. Phone Number Click - To record this data go to the events manager and follow the instructions (daily pixel report process). Scroll down to the vents, Select Contact, Click View Details then Recent Activity. Count the events that show the keywords: URLs that shows "WhatsApp" and

"https://serbisyo.com/service/(name of the service" (e.g. https://serbisyo.com/service/juan-delacruz-dressmaker)