7. Social Media Marketing for Small Business Answers

Social Media Marketing for Small Business Answers quiz 1

Question 1 of 4

“Content” refers to all of your organization’s stories, both online and off, and everything you produce to tell customers about your business. What does it include?

• blogs, websites, and social networks

• sales materials and email

• all of these answers

• videos and visuals

Question 2 of 4

Why would you pay to promote a post on Facebook when an organic post (unpaid update) reaches the people who liked your page just as well?

• Organic posts from an organization’s Facebook page no longer have the same reach without paid promotion. Facebook is a pay to play platform for brands.

• If you use video in an organic post, there’s no need to pay for it because Facebook favors video over text.

• Boosting a post guarantees that they’re at the top of a user’s newsfeed.

• When you pay to promote a post on Facebook, it automatically shows up on other websites a user visits.

Question 3 of 4

How does Pinterest most benefit social media marketing?

• Brand pins are treated the same as consumer pins, so you don’t need to advertise.

• You can set your pins to automatically disappear after 24 hours.

• The image you share on Pinterest points back to the original source, so it becomes a good driver of traffic for your website.

• Consumers set up stores that sell their collections and crafts.

Question 4 of 4

How would you define integrated marketing?

• It’s marketing that is ‘integral’ to your organization’s business goals.

• It means marketing with integrity and only the highest ethical standards.

• With integrated marketing all the parts of your marketing plan are designed to complement each other and create a consistent story that reaches your customers throughout the day.

• Integrated marketing is when you outsource all of your marketing initiatives to an agency or agencies.

Social Media Marketing for Small Business Answers quiz 2

Question 1 of 1

In a social media plan, the _ section includes taking an honest look at the business landscape and what things could stop you from achieving your goal.

• Tactics

• Goal

• Objective

• Strategic Considerations

Question 2 of 2

One common marketing tactic is when you compare two creative options to determine the one that performs best. What is this called?

• A/B test

• hashtag

• livestream video

• community manager

Social Media Marketing for Small Business Answers Final Exam

Question 1 of 8

Among the most important things to consider when developing your business’s social media plan is to _.

• work by yourself without input from others, so you can control the strategy entirely

• all of these answers

• pick the best channels and times to connect with your customers

• set soft metrics and goals

Question 2 of 8

The best way to set a goal and define your success with social media is with the number of “likes” your Facebook page is getting.

• TRUE

• FALSE

Question 3 of 8

_ refer(s) to the tactics for improving how your website or blog is discovered in search.

• Search engine optimization (SEO)

• Data visualization

• Mobile

• Keywords and tags

Question 4 of 8

What is true of a social media policy?

• It sets the tone of your business’ culture and online persona.

• all of these answers

• It should be straightforward and easy to understand, and include points like acceptable behavior and language in your community.

• It offers a code of conduct for the way your company will behave online.

These are Social Media Marketing for Small Business Answers

Question 5 of 8

What do you call private messaging between people or between organizations and their customers?

• Chat

• Dark mode

• Dark social

• Dark web

Question 6 of 8

Which of the following strategies represents how best to use social media to build relationships with your customers?

• First sell, then help.

• Use hard sells and pop-ups consistently on your site.

• Put your customer first, such as by thanking them with a Tweet or reposting some of their content.

• Upon a first interaction with a customer, send them a marketing message.

Question 7 of 8

What’s the secret to creating great content?

• Hiring an award-winning ad agency guarantees your content will be a success.

• Thinking about what you would want and then developing it because you know the market.

• Stepping into your customer’s shoes and figuring out how you can help them.

• Waiting to see what your competitors are doing and then copying their ideas.

Question 8 of 8

To better understand the current landscape of prospective customers, the first step is to _.

• use Google to find the best content management systems for organizing prospects

• none of these answers

• listen to the conversations your customers and prospects are having and understand what they’re looking for

• frequently post content to the social media sites where your prospective customers spend the most time