Become a Business Analytics & Developing Manager

New Manager Foundations 2022 Linkedin Learning Answers

Course Link: https://www.linkedin.com/learning/new-manager-foundations-2022

FINAL EXAM

Question 1 of 8
What is the recommended best practice when it comes to clarifying performance expectations?

• Provide well written expectations and allow your team to interpret what they mean.

• Create an open dialogue to ensure clarity about performance expectations for individuals and the groups. 🗸

• Always have senior leadership dictate goals for you and your team.

• Don’t ask the boss questions about the bigger picture. The only thing that matters are specific details, dates, and deadlines.

Question 2 of 8
Feeling a sense of purpose in your work often stems from _.

• earned rewards, a great personality, and an understanding boss

• personality, a great boss, and kind colleagues

• high autonomy, a strong boss, and great compensation

• a good job fit, positive work relationships, solid recognition and rewards, and connecting to the outcomes 🗸

These are New Manager Foundations 2022 Linkedin Learning Answers

Question 3 of 8
What is true about autocratic decision making?

• It involves you allowing the team to make the decision irrespective of what you feel the decision should be.

• It is characterized by deferring responsibility for the decisions you make.

• It is defined as making a decision with no input needed from the team, followed by telling the team your decision. 🗸

• It involves a partnership or a collaboration between you and the members of the team.

Question 4 of 8
What are the core elements of effective feedback?

• Be candid and positive.

• Be specific, be positive, deliver the right amount, and own the feedback. 🗸

• Provide written examples of performance issues, clarify standards, and set new expectations.

• Be redundant to ensure they hear you, be positive, and be impersonal.

These are New Manager Foundations 2022 Linkedin Learning Answers

Question 5 of 8
What is an effective way to establish your authority?

• Quickly call out bad behavior, model the way, and monitor closely.

• Start small, resist input from the team, and carefully follow their progress.

• Write up the first infraction you see and discuss it with the team.

• Start small, co-opt employees, and provide autonomy. 🗸

Question 6 of 8
Key steps for managing planned change include _.

• assessing capacity, building a case for change, writing the script, discussing failure, activating communications plan and roll-out 🗸

• selling the case, demanding resources, recruiting all-stars, and gaining executive support

• assessing capacity, working with vendors, communicating the change, and follow up

• assessing capacity, creating resources, discussing failure, hiring consultants, and demanding results

Question 7 of 8
All of the following are characteristics of servant leadership EXCEPT:

• It is predicated on the idea that helping others to succeed is a righteous goal.

• It focuses on the need to build and develop employees as a first priority.

• Maximizing the growth of employee means the team and the leader become more successful.

• Employees are thought of as simple human resources to whom orders should be provided. 🗸

These are New Manager Foundations 2022 Linkedin Learning Answers

Question 8 of 8
As a new leader, you should strive to understand current team culture. All of the following are ways to accomplish this, EXCEPT:

• Before announcing new performance standards, research how the team got to where they are.

• Rush to make changes in order to make your mark. 🗸

• Learn about key incidents that have occurred over the last few years.

• Understand and appreciate major key employees and leaders from the past.

Managing Teams 2018 Linkedin Learning answers

Course link: https://www.linkedin.com/learning/managing-teams-2018

Managing Teams 2018 Linkedin Learning answers Quiz 1

Question 1 of 2
Which scenario exhibits micromanagement?

• Manager Alice requires that weekly status reports be entered into a database.

• Manager Carol requires that all status reports adhere to a template format.

• Manager Bob requires that all status reports address five specific concerns.

• Manager Ted requires that all reports be typed using a specific software package. 🗸

Question 2 of 2
What are the key elements of underperformance intervention?

• motivation, punishment, and clarity

• timeliness, specificity, and reinforcement 🗸

• gentleness, cooperation, and commitment

• documentation, evidence, and witnesses

Managing Teams 2018 Linkedin Learning answers Quiz 2

Question 1 of 1
Which action should you take after overcoming a setback?

• Review the process to determine key positive and negative features. 🗸

• Seek out causes of the setback and reprimand those responsible.

• Codify the successful process for future repetition.

• Move on immediately to the next obstacle.

Managing Teams 2018 Linkedin Learning answers Quiz 3

Question 1 of 1
What should you do right after criticizing or praising someone’s actions or behavior?

• Publicly announce the behavior.

• Demand a detailed written account of the behavior.

• Punish or reward the behavior.

• Explain the broad effects of that behavior. 🗸

Managing Teams 2018 Linkedin Learning answers Quiz 4

Question 1 of 1
When a team member wastes two days by perusing a dead-end strategy for data analysis, what should you do?

• Emphasize the benefit of the learning that took place because of the experimentation. 🗸

• Reprimand the team member for wasting time.

• Put a formal policy in place that regulates when it is okay to try out such new methods.

• Encourage the whole team to explore the method in detail.

Managing Teams 2018 Linkedin Learning answers Quiz 5

Question 1 of 1
How can you gain influence over members of a cross-functional team who are not under your direct supervision?

• by filing reports on team performance to your manager

• by having weekly team evaluations of the team members

• by threatening to have them expelled from the team

• by communicating with their supervisor regarding their performance 🗸

Managing Teams 2018 Linkedin Learning Answers FINAL EXAM

Question 1 of 10

The development cycle begins and ends with _.

• rewarding

• announcing

• testing

• evaluation 🗸

Question 2 of 10
When you offer solicited advice to a team member concerning a career decision, which role are you playing?

• mentor 🗸

• coach

• supervisor

• sponsor

Question 3 of 10
Goals should be periodically adjusted so that they remain both _.

• realistic and stimulating 🗸

• challenging and inspirational

• practical and simple

• adaptable and testable

Question 4 of 10
Which arrangement is the best order for delegating responsibility?

• when, who, why, and what

• who, what, when, and why

• what, when, who, and why 🗸

• why, who, what, and when

Question 5 of 10
When should you CC someone on a message?

• when it is important that the person has the information but doesn’t need to act on it 🗸

• when you expect a prompt reply to your message

• when the person is part of the team to which the message pertains

• when that person needs the information in order to lead the group through the next set of actions

Question 6 of 10
What should you do immediately after your discreet meeting with a difficult team member?

• Report the conversation to other team members.

• Create written notes summarizing the meeting. 🗸

• Appoint a conflict manager.

• Report the conversation to your supervisor.

Question 7 of 10
Why should a manager spend time organizing venues for casual or informal contact among virtual team members?

• to resolve disputes

• to improve overall communication within the team 🗸

• to encourage collaboration

• to foster outside interactions

Question 8 of 10
What defines a generational group besides the range of birth years?

• popular culture

• common formative experiences 🗸

• political agreement

• geographical commonality

Question 9 of 10
Which phase of the team development cycle exhibits conflict and testing behavior?

• storming 🗸

• adjourning

• forming

• norming

Question 10 of 10
Taking time to build genuine personal relationships is important for developing _.

• power

• trust 🗸

• fear

Data Analytics for Business Professionals 2018 Answers Quiz 1

Question 1 of 2
Raj reviews performance scores for a department’s employees on a 1 to 10 scale, with 1 being the lowest. What would a mean of 7.8, a median of 4, and a mode of 6 suggest to Raj?

• The average score is skewed to a small number of high-performing employees. 🗸

• The score in the middle of the range seems correct for an even distribution of data points.

• The most occurring score suggests there are too many below-average employees.

• There are outliers, and the outliers reside at the low end of the scale.

Question 2 of 2
Which statement is correct about analytics?

• Qualitative data is information that can be measured in numerical form.

• The tools used to draw conclusions are the same for quantitative and qualitative data.

• Quantitative data is information that is typically descriptive.

• All analytics are based on data that has been derived from observations. 🗸

Data Analytics for Business Professionals 2018 Answers Quiz 2

Question 1 of 3
Data analytics does not have to be complex and confusing. If you have a command of _, you can help your company identify patterns that can be explored further.

• central tendency

• predictive statistics

• summary statistics 🗸

• normal distributions

Question 2 of 3
You own a florist shop where your revenue depends on how many flowers each customer buys. If the average sale for roses is a dozen, and one standard deviation is three, what does this tell you?

• For two-thirds of your sales, customers will buy between nine and fifteen roses. 🗸

• Two-thirds of the roses you prepare for sale should be bunched in a dozen.

• For two-thirds of your sales, customers will buy either a half-dozen or a full-dozen roses.

• Two-thirds of the rose sales you make will be for three dozen roses.

These are Data Analytics for Business Professionals 2018 Answers

Question 3 of 3
Which statement is most accurate about “one standard deviation” in a normal distribution?

• Roughly one-third of data points are beyond one standard deviation from the mean. 🗸

• Roughly one data point exists for every percentage away from the mean.

• Roughly one-third of all data points are contained in each standard deviation.

• Roughly two-thirds of data points are beyond one standard deviation from the mean.

Data Analytics for Business Professionals 2018 Answers Quiz 3

Question 1 of 3
If you had to choose between having a high level of business acumen or being an expert statistician, which choice would provide more value to your company and why?

• Business acumen will allow you to know the answer before the data is even examined.

• Business acumen will let you formulate questions because they align with business strategy. 🗸

• Being an expert statistician will let you use data to answer any business question.

• Business acumen will let you properly frame questions as “what is the answer I am looking for?”

Question 2 of 3
To properly use data analytics tools, which two things must you always do?

• You must adapt the data to the questions you want to have answered.

• You must never have any type of question in mind when you analyze the data.

• You must understand the data, and you must focus on the questions you want to have answered. 🗸

• You must understand the data, and you must be flexible about the questions you want to have answered.

These are Data Analytics for Business Professionals 2018 Answers

Question 3 of 3
What is most likely to cause a delay and adversely impact a company’s deadline in performing a data analysis of a particular business problem?

• The data you have access to is not clean. 🗸

• More questions come up as data results come in.

• Too many departments are involved.

• You did not begin by forming a business question.

Data Analytics for Business Professionals 2018 Answers Quiz 4

Question 1 of 3
ABC has recently changed its data platform. You notice that some data does not seem right. Which data fail is likely the reason?

• the “Fat Finger” problem

• missing data

• accounting conventions

• migration issues 🗸

Question 2 of 3
Lisa Roberts Wedding Planner is the largest customer at your florist shop. When you run your sales report for the year, you immediately know that not all the sales appear. What is the most likely reason?

• a migration issue

• the “Fat Finger” problem

• a customer aggregation issue 🗸

• an accounting conventions issue

These are Data Analytics for Business Professionals 2018 Answers

Question 3 of 3
You have been asked to provide a recommendation for lowering product costs in the next year. Which issue can result in the data you need not being combined in your company’s current datasets?

• There is a lack of a structured data governance protocol. 🗸

• There is the issue of the backward compatibility of data.

• Your IT department has restricted data accessibility.

• There are too many costs involved in a product cost.

Data Analytics for Business Professionals 2018 Answers Quiz 5

Question 1 of 2
The mean sales conversion rate for a FarmCo retail store is 50%. The median conversion rate is 40%. Which conclusion can you meaningfully draw from this data?

• This data tells you that half your stores are performing well below the median of all FarmCo stores.

• This data tells you the stores located in rural areas perform better than the stores in urban areas.

• This data alone tells you little if the stores are not all the same size and not all located in rural areas. 🗸

• This data alone tells you that your higher-performing stores can help the lower-performing stores.

Question 2 of 2
What do the descriptive statistics of mean, mode, and median do?

• They explain the contents of a dataset.

• They predict future occurrences.

• They reveal important information hidden in a dataset.

• They summarize the basic features of a dataset. 🗸

Data Analytics for Business Professionals 2018 Answers Quiz 6

Question 1 of 3
You are interested in sales conversion rates. Which rule of thumb can best keep you from drawing incorrect conclusions about an already existing dataset you are presented?

• Ask how the data was collected.

• Ask when the data was collected.

• Ask who owns the data you are presented.

• Ask why the data was gathered in the first place. 🗸

Question 2 of 3
When customers enter your store, they are handed a card asking how they heard about your store. Will this card provide adequate data as to where customers heard about your store?

• The card will give you that data, provided every customer who enters the store is given a card.

• If everyone entering your store is given a card, the data will include many people who leave without buying. 🗸

• If everyone entering your store is given a card, it will capture how sales relate to where they heard about your store.

• The card will not give you the data you need, because you should have only given the card to a sample of people entering.

These are Data Analytics for Business Professionals 2018 Answers

Question 3 of 3
You want to take a poll of your customers for their perceptions of customer service. How can you most accurately explain what is meant by a random sample in conducting your poll?

• Every customer has an equal chance of being included in your poll. 🗸

• You do not know how many customers will be polled.

• You do not know which of your customers will receive the polling questions.

• Every customer who is polled will be polled anonymously.

Data Analytics for Business Professionals 2018 Answers Quiz 7

Question 1 of 2
If you are doing data analytics for an external stakeholder, what is the most damaging adverse effect of using cherry-picked data?

• You will undermine your credibility. 🗸

• You will not be able to derive results.

• You will be able to make conclusions.

Question 2 of 2
Your ice cream shop’s monthly sales show that sales have increased each year since you opened in 2013. If you remove data for July, you see your sales have actually remained steady. Was the data cherry-picked?

• The data was cherry-picked because it included data for the best-selling month.

• The data was not cherry-picked because you included all data for every month since you opened. 🗸

• The data was not cherry-picked because you can always work with a mean to determine annual sales.

• The data was cherry-picked because you removed a particular month’s data when you saw that sales were actually constant.

Data Analytics for Business Professionals 2018 Answers Quiz 8

Question 1 of 4
Your online store’s sales are expanding while your in-store sales are declining. Which expensive error might you make if you use the online sales techniques in your retail store using this data alone?

• failing to consider random chance rather than the actual effect

• failing to consider extrapolation to your retail store properly 🗸

• failing to use a random sample in gathering your data

• failing to consider confounding variables in the data

Question 2 of 4
A before-and-after comparison of your online and in-store sales shows your online sales increased after an online promotion. What must you think about first before drawing conclusions about the promotion?

• Did your in-store sales also increase even though they were not part of the promotion? 🗸

• Did your online customers purchase more than they did during the last promotion?

• Did your in-store customers make purchases online instead?

• Did you adequately advertise the promotion to your online customers?

These are Data Analytics for Business Professionals 2018 Answers

Question 3 of 4
Which field of economics provides guidance to a company as to how a change of policy will affect a company’s bottom line?

• profit evaluation

• forecasting

• program evaluation 🗸

• macroeconomics

Question 4 of 4
How do businesses use “forecasts”?

• to increase the certain outcomes

• to predict outcomes in the short term

• to reduce the likelihood of certain outcomes 🗸

• to predict outcomes in the long term

Data Analytics for Business Professionals 2018 Answers Quiz 9

Question 1 of 3
Profit margins for FarmCo’s top-end tractor line decreased in 2018 from 2017. What is the most likely cause-and-effect reason?

• Farming decreased from 2017 to 2018.

• Raw material costs decreased in 2018.

• Raw material costs increased in 2018. 🗸

• Customers went to a FarmCo competitor.

Question 2 of 3
Which of the following is an example of a negative correlation between Variable A and Variable B?

• The data shows an increase in Variable A and no change in Variable B.

• The data shows and increase in Variable A and an increase in Variable B.

• The data shows an increase in Variable A and a decrease in Variable B. 🗸

• The data shows a decrease in Variable A and a decrease in Variable B.

These are Data Analytics for Business Professionals 2018 Answers

Question 3 of 3
Which of the following can you feel most comfortable classifying as a cause-and-effect relationship?

• Sales from your online retail store increase every time you run a holiday promotion.

• Fights outside your lunch stand at City Park have gone up every month that your ice cream sales go up.

• Litter on the street your candy store is located on increased when you started selling individually-wrapped candies. 🗸

Data Analytics for Business Professionals 2018 Answers FINAL EXAM

Question 1 of 14
What can be said about determining causation between two factors from a business standpoint, when you have a well-thought-out dataset?

• Identifying a causal factor does not require additional resources and time.

• Although it might not always be accurate, you can use good business judgment to identify a causal factor. 🗸

• If you apply your business judgment, you will always be able to identify a causal factor.

• If you have a well-thought-out dataset, a causal factor will appear in the data.

Question 2 of 14
The new software analyzes sales conversion per sales in a way intended to increase sales success. What is the first thing you must do before evaluating the new software?

• Acknowledge it will measure “success.”

• Define what “sales conversion” is.

• Define how “success” is to be measured. 🗸

• Define what a “sale” is.

Question 3 of 14
What does cherry-picking mean in the context of data analytics?

• lack of randomness

• confirmation bias 🗸

• sampling error

• selection bias

These are Data Analytics for Business Professionals 2018 Answers

Question 4 of 14
What is the most likely way for a sample selection to lead to inaccurate results?

• removing bias from the sample

• using a random sample of respondents

• sampling too many individuals

• introducing bias into the sample 🗸

Question 5 of 14
You have used the best data available and framed the best and most focused questions you could. What must you keep in mind about using averages?

• Variation is often hidden by averages, regardless of how good the dataset is. 🗸

• Averages will provide you with the most meaningful results.

• If you have a good dataset, you can draw conclusions from summary statistics.

• Improbable outliers will be removed when you have a good dataset.

Question 6 of 14
What can you do when there is a data fail?

• There is nothing you can do when there is a data fail. 🗸

• A data fail only means you need to run the data again.

• You can use advanced statistics to get better results.

• You can use advanced statistics to massage the data.

These are Data Analytics for Business Professionals 2018 Answers

Question 7 of 14
Last year your company compiled employee satisfaction results using employee retention data. This year, they will use the scores from employee surveys. Which problem will you face when analyzing the data?

• a central tendency issue

• a data collection issue

• a backward compatibility issue 🗸

• a recency issue

Question 8 of 14
When you are framing the questions you will use data analytics to answer, what is the key to how you frame your questions?

• Keep your questions focused and actionable. 🗸

• Keep your questions actionable.

• Keep your questions vague so more questions can be answered.

• Keep your questions focused, regardless of actionability.

Question 9 of 14
Your company can only afford to use an existing dataset. Can you still draw viable conclusions from the dataset?

• You will not be able to use an existing dataset; you can only derive viable conclusions from data you collect yourself.

• You can draw viable conclusions from an existing dataset, provided you frame actionable and detailed questions. 🗸

• You will not be able to leverage existing data in any meaningful way that can lead to viable conclusions.

• You can draw viable conclusions from an existing dataset, provided you phrase broad questions.

These are Data Analytics for Business Professionals 2018 Answers

Question 10 of 14
What are the key areas at the intersection of finding answers and business questions?

• central tendency, summary statistics, and standard deviation

• past events, current predictions, and business acumen

• central tendency, past events, and future predictions

• past events, future predictions, and business acumen 🗸

Question 11 of 14
What does “standard deviation” tell you?

• the distance observations are from the media

• the distance observations are from the mean 🗸

• the distance observations are from each other

• the distance observations are from the mode

Question 12 of 14
If you are using Excel on a PC, how can you search through the values in column D and rows 1 to 27 to determine if there is more than one mean?

• Use the formula =MULT.MODE, highlight the cells, then click Shift + Ctrl + Enter at the same time.

• Use the formula =MULT.MODE, highlight the cells, then click Enter.

• Use the formula =MODE.MULT, highlight the cells, then click Enter.

• Use the formula =MODE.MULT, highlight the cells, then click Shift + Ctrl + Enter at the same time. 🗸

These are Data Analytics for Business Professionals 2018 Answers

Question 13 of 14
_ are an example of qualitative data.

• Annual sales per year by state

• Ratings of customer satisfaction on a scale of 1 to 10

• Scores on an employee performance evaluation

• Interviews with store managers 🗸

Question 14 of 14
Which analytics type is the building block for all other types of business analytics?

• qualitative analytics

• descriptive analytics 🗸

• prescriptive analytics

• predictive analytics

Understanding and Using Confidence Intervals answers Quiz 1

Question 1 of 8

A 95% confidence interval is _ to be one that spans the population value than a 99% confidence interval built on the same sample.

• wider and less likely

• narrower and less likely 🗸

• wider and more likely

• narrower and more likely

Question 2 of 8
The standard error of the mean is always smaller than the standard deviation because a single mean has no variability, but the values that the mean consists of do.

• TRUE 🗸

• FALSE

Question 3 of 8
A sample of 16 people has a standard deviation of 20. You plan to take another 16-person sample from the same population. Before you do so, what is your best estimate of the standard deviation of the two sample means?

• 7

• 20

• 1

• 5 🗸

These are Business Analytics Understanding and Using Confidence Intervals answers

Question 4 of 8
What is the purpose of a confidence interval?

• to find a range of values that, recalculated many times, has a specified probability of being one that includes a population parameter 🗸

• to locate a population parameter along a continuum of values

• to find a range of values that spans a sample statistic

• to find a range of values that has a specified probability of including a population parameter

Question 5 of 8
A 95% confidence interval around a mean extends symmetrically from -2.5 to +1.5. Which of these is a possible outcome if you calculate a 99% confidence interval on the same data?

• The mean moves to 0.0.

• The 99% interval runs from -1.96 to +1.96.

• The 99% interval runs from -3.5 to +1.5 while the mean is unchanged.

• The 99% interval runs from -3.08 to +2.08. 🗸

Question 6 of 8
The distribution of the t-ratio is similar to the normal curve, but the tails of the t-distribution are thicker than the tails of the normal curve. What are the implications for confidence intervals based on t distributions versus normal curves?

• There are no special implications. In either case you need to reach the critical value associated with the confidence level you have chosen.

• You have to go farther into the tails of the t-distribution than into the normal curve’s tails in order to reach a given critical value. The effect you’re testing must be stronger to be regarded as significant by the t ratio. 🗸

• You don’t have to go as far into the tails of the t-distribution than into the normal curve’s tails in order to reach a given critical value. The effect you’re testing must be stronger to be regarded as significant by the normal distribution.

These are Business Analytics Understanding and Using Confidence Intervals answers

Question 7 of 8
You have measures of the weight in pounds of 16 men. Their mean weight is 100 and the known standard deviation in the population is 15. 90% of the area under the normal curve falls between 1.64 standard deviations above and below the mean. What is the weight of the (hypothetical) man at the 95th percentile of the weight distribution?

• 75.32 pounds

• 130.21 pounds

• 138.64 pounds

• 124.68 pounds 🗸

Question 8 of 8
How do you tell R’s MeanCI function to return a confidence interval based on the normal curve rather than on the t distribution?

• Set the reference = norm argument.

• Omit the SD argument.

• Use the MeanCINorm function rather than the MeanCI function.

• Supply an sd argument that gives the standard deviation based on the degrees of freedom rather than on the actual count. 🗸

Understanding and Using Confidence Intervals answers Quiz 2

Question 1 of 4
Which of these is closest in concept to using a confidence interval to test the difference between two group means?

• ANOVA

• t-test 🗸

• logistic regression

• Bartlett’s test

Question 2 of 4
Which of these do you need in order to determine the standard error in the confidence interval on the difference between two means?

• the total sum of squares

• the sum of squares between

• the sums of squares within 🗸

• the sum of the absolute deviations

Question 3 of 4
Which of these returns the standard error of the difference between two means?

• the square root of the pooled variance divided by the sum of the sample sizes

• the square root of the sum of squares within times the sum of the reciprocals of the sample sizes

• the square root of the pooled variance times the sum of the reciprocals of the sample sizes 🗸

• the square root of the total variance divided by the total of the sample sizes

Question 4 of 4
How do you present two data samples to the MeanDiffCI function?

• as one data frame with a text vector for group membership and another vector for numeric values

• as two numeric vectors or data frames 🗸

• as the saved results from the ttest function

• as one data frame with two named vectors, one for each sample

Business Analytics Marketing Data Linkedin Answers Quiz 1

Question 1 of 1

Which marketing tool tracks data and helps you understand how potential customers are interacting with your website?

• Amazon Web Services

• Tableau

• Google Analytics 🗸

• Power BI

Business Analytics Marketing Data Linkedin Answers Quiz 2

Question 1 of 3
Metrics, such as the time spent on a web page and the number of page visits, are _ goals.

• event

• engagement 🗸

• destination

• strategic

Question 2 of 3
A _ is a collection of data visualization tools that provides the ability to drill down into the data with just a mouse click.

• pivot chart

• dashboard 🗸

• VBA automated script

• VLOOKUP function

Question 3 of 3
Which data analysis tool transforms raw data into infographics that identify trends?

• Excel

• integrated pivot charts

• VBA

• Power BI 🗸

Business Analytics Marketing Data Linkedin Answers Quiz 3

Question 1 of 2
In this case study, the highest revenue in North Carolina is generated by customers using which type of device?

• a mobile device

• a desktop computer 🗸

• a tablet

• a telephone

Question 2 of 2
The website metrics of a flower delivery business show that a large amount of people are watching a video on the site, yet sales have not increased. This is an example of which type of metric?

• integrated

• vanity 🗸

• baseline

• trending

Business Analytics Marketing Data Linkedin Answers Quiz 4

Question 1 of 4
The tree map shows which customer segment in the customer list is generating the most unique clicks?

• target demographic

• customer rewards program member

• master 🗸

• returning customer

Question 2 of 4
To format the click-through rate and open rate KPIs correctly, the aggregation needs to change from _ to _.

• count; median

• sum; average 🗸

• total; count

• percentile; sum

Question 3 of 4
When creating a dashboard, which Tableau option makes the visualizations active and clickable?

• Refresh

• Analyze

• Sort

• Filter 🗸

Question 4 of 4
What is the default display type for Tableau data?

• tree map

• line graph

• text box 🗸

• bar chart

Business Analytics Marketing Data Linkedin Answers Quiz 5

Question 1 of 2
What is the name of the subreddit for marketing professionals that has over 200,000 members?

• r/marketing 🗸

• pro/marketing

• reddit/marketing

• sub/marketing

Question 2 of 2
Tableau _ is the free version of Tableau.

• Desktop

• Prep

• Public 🗸

• Online

Business Analytics Marketing Data Linkedin Answers FINAL EXAM

Question 1 of 8
Paid advertisements and email marketing fall under which category of marketing data?

• lead generation 🗸

• website

• social media

• advertising

Question 2 of 8
Which type of goals are commonly tracked with e-commerce websites and are used to understand buyer paths?

• event

• destination 🗸

• engagement

• strategic

Question 3 of 8
A ski resort in Vermont has a seasonal sales trend. Which visualization tool should the business use to show when marketing dollars are spent?

• a geo map

• a bar chart

• a scatterplot

• a line graph 🗸

Question 4 of 8
What can be determined by studying marketing data?

• who should run the marketing department

• which marketing channels are the most effective 🗸

• how much to spend on a marketing campaign

• why Facebook ads are more valuable than LinkedIn ads

Question 5 of 8
What is the most common type of analytics?

• descriptive 🗸

• predictive

• historical

• prescriptive

Question 6 of 8
A solid reporting infrastructure provides _.

• the ability to do ad hoc analysis

• insight into an individual campaign

• day-to-day analysis of trends

• the opportunity to optimize the organization 🗸

Question 7 of 8
What is considered an external data source?

• cost data

• sales data

• competitive intelligence data 🗸

• marketing data

Question 8 of 8
Which YouTube channel shows marketing analytics lectures and software tutorials?

• Analytics Tutorials

• Marketing 101

• Analytics University 🗸

• The Marketing Classroom

Business Analytics Foundations Chapter Quiz 1

Question 1 of 4

Why would a business use analytics?

• to determine the profitability of its past performance

• to gain insights into issues that affected its past performance 🗸

• to calculate measures of past performance

Question 2 of 4

You observe a rapid increase in sales over the last six months across all customer demographics. What would be your starting point in determining the reason for the increase?

• Use explanatory analytics.

• Use exploratory analytics. 🗸

• Use descriptive analytics.

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Question 3 of 4

How does business analytics differ from data engineering and business intelligence?

• It utilizes dashboards and exploratory analytics.

• It involves integrating data sources and building data pipelines.

• It incorporates statistical modeling and machine learning. 🗸

Question 4 of 4

What activities are solely part of business analytics?

• integrating data sources

• creating dashboards and reports

• building statistical models 🗸

Business Analytics Foundations Chapter Quiz 2

Question 1 of 4

How does descriptive analytics work?

• Users drive the views they want from the descriptive data they are interested in examining.

• Predefined reports are bundled into software products, and users execute the reports to view them. 🗸

• Summaries of data are exported in various formats, and then distributed to users by email or hard copies.

Question 2 of 4

When you are performing descriptive analytics, what is important to keep in mind about key metrics?

• When you create your reports, you want to include as many metrics as possible.

• You want everyone in your organization to receive information about the key metrics.

• If you include too many metrics, you might unintentionally hide key trends. 🗸

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Question 3 of 4

Which scenario is an example of aggregation in descriptive analytics?

• sales data by age group for April 2022 and July 2022, and the percentage change

• sales data by age group, and total monthly sales for each age group 🗸

• sales data by age group, segmented by adding different data columns

Question 4 of 4

A salesperson approaches you with customized descriptive analytics software to replace the prepackaged software your small company is currently using. What should you consider in making a decision?

• Custom software will be more expensive than what you need. 🗸

• Your existing prepackaged software cannot be customized.

• All the key metrics can only be captured with custom software.

Business Analytics Foundations Chapter Quiz 3

Question 1 of 4

Hakim is interested in determining the buying patterns for his company’s organic food products by age group. Which EDA technique will he use as his starting point?

• segmentation 🗸

• graphical tools

• statistics

Question 2 of 4

How is a hypothesis involved in exploratory analytics?

• It is a pattern discovered with exploratory analytics.

• It is the goal when conducting explanatory analytics.

• It is the starting point for exploratory analytics. 🗸

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Question 3 of 4

Of the various best practices in exploratory analytics, which should be first?

• Have a specific problem you want to solve. 🗸

• Leave your mind open for what you might find.

• Proceed with a desired result in mind.

Question 4 of 4

When you are conducting exploratory analytics, why is it important that you know when to stop?

• so you can take the reasons you have found in the data and present them to your managers

• so you know when you have found all the relevant data that you can possibly find

• so you do not continue exploring when there is no more relevant data to explore 🗸

Business Analytics Foundations Chapter Quiz 4

Question 1 of 5

Why should an analyst have better presentation skills when working with explanatory analytics than when working with the other types of analytics?

• They must use charts and visuals when presenting the findings.

• They must guide the audience into accepting the findings. 🗸

• They must present findings orally in language that the audience understands.

Question 2 of 5

Of the various best practices in a presentation of exploratory analytics findings, which should be first?

• Understand the question being answered.

• Know the audience, their backgrounds, and their skill levels. 🗸

• Ensure that the presentation flows from the question to the answer.

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Question 3 of 5

The sales conversion rate for your online retail company dropped dramatically in September. Where should you hunt until you find something that appears to be the root cause?

• in customer demographics

• in product offerings

• in multiple data segments 🗸

Question 4 of 5

As Iris presents her findings, a manager asks a question prompted by a fact in the data that is unrelated to the presentation. What should Iris do?

• Set it aside and investigate the question in a separate project. 🗸

• Stop the presentation, examine that data, and then finish at a later date.

• Pivot from her presentation to address the new question.

These are Business Analytics Foundations Linkedin Learning answers

Question 5 of 5

How does explanatory analytics differ from exploratory analytics?

• You try to find why something happened with explanatory analytics, versus finding what happened with exploratory analytics.

• You try to find patterns with explanatory analytics, versus recommending actions with exploratory analytics.

• You try to find a root cause with explanatory analytics, versus finding patterns with exploratory analytics. 🗸

Business Analytics Foundations FINAL EXAM

Question 1 of 10

Which type of data source is included in business analytics?

• mobile

• RDBMS

• all of these answers 🗸

• social media

Question 2 of 10

Which of the following is not a tool used during explanatory analytics?

• presentation skills

• statistical analysis 🗸

• fishbone diagram

• drill downs

Question 3 of 10

If you want to see how various business segments perform across different periods, what type of descriptive analytics should you use?

• prepackaged reports

• time range comparisons 🗸

• aggregation

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Question 4 of 10

ABC Co. offered an email discount to all its customers. It found that some sales conversion rates were lower than without the discounts. What action should ABC take as a result of the data?

• Perform further analysis. 🗸

• Profile its customers by demographics.

• Discontinue the discounts program.

Question 5 of 10

Which items are graphical EDA tools? (find 3) A. pie charts

B. Venn diagrams

C. bar charts

D. scatter plots

E. wishbone diagrams

• A, D, E

• A, C, D 🗸

• B, C, D

• A, B, C

Question 6 of 10

You have sales data by customer age, geographic location, and marital status. What types of analytics can you perform?

• exploratory analytics

• descriptive analytics 🗸

• explanatory analytics

These are Business Analytics Foundations Linkedin Learning answers

Question 7 of 10

Which of the following is not a best practice for Exploratory Data Analytics?

• Don’t sidetrack based on findings.

• Use standard reports. 🗸

• Review results frequently.

• Have a goal or problem to solve.

Question 8 of 10

Which activities are included in business analytics? (find 3) A. Creating sidetrack models

B. Building data pipelines

C. Building dashboards/reports

D. Statistical modeling

E. Compiling business recommendations

• B, D, E

• C, D, E 🗸

• B, C, D

• A, B, C

Question 9 of 10

What type of business analytics is intended to answer the question, “What happened?”

• explanatory analytics

• descriptive analytics 🗸

• exploratory analytics

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Question 10 of 10

Too many reports and too many metrics will _____.

• create more database load

• improve usability of the reports

• dilute the focus 🗸                                                              

• not have any impact on business outcomes

Introduction to Business Analytics 2020 | LinkedIn answers

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Introduction to Business Analytics 2020 Chapter Quiz 1

Question 1 of 3

Which part of business analytics utilizes dashboards and optimization models?

• data governance

•  data analysis

• data-based intuition

• data-informed decisions

Question 2 of 3

What is the limitation of data visualizations?

• The visualizations are not particularly valuable.

• They are not interactive.

•  They are limited to the quality of the data you provide.

• The level of data is limited to the content on the screen.

Question 3 of 3

A soccer supply store notices its sales are increasing more than usual, and assumes there is an increased interest in youth soccer. Based on only the increased sales, which error is the store making?

• The store is overly data-informed.

•  The store is relying on an unquantified variable.

• The store is overly data-driven.

• The store is falling into overfitting.

Introduction to Business Analytics 2020 Chapter Quiz 2

Question 1 of 3

Which type of data is best tracked with a tool like Google Analytics?

• cost data

•  marketing data

• psychographic data

• sales data

Question 2 of 3

Which aspect of data is a challenge and not an opportunity?

• impact

• imperfect data

•  time relevance

• trends

Question 3 of 3

How do pivot charts in Excel provide a way to perform quality data analysis for someone who is not a data scientist?

• by offering custom chart colors and table calculations

• by providing charts and other visuals based on the underlying data

• by “pivoting” from the least important data to the most important

• by providing fields you can use to manipulate the data

Introduction to Business Analytics 2020 Chapter Quiz 3

Question 1 of 2

What is key when you combine different data sources to get a bigger picture of your sales data?

• focusing your efforts on demographic data

•  using a unique identifier

• creating a category identifier

• looking at sales by region

Question 2 of 2

Where will your data source contain mostly qualitative data?

•  in psychographic data

• in cost data

• in sales data

• in marketing data

Introduction to Business Analytics 2020 Chapter Quiz 4

Question 1 of 3

You have an exciting video on your company’s website. You add the number of hits on your video to a visual. Which best practice for visuals are you violating if you do this?

• Keep it simple.

• Use color sparingly.

• Use the right visualization to uncover the right trends.

•  Focus on the most important metrics.

Question 2 of 3

Why is interactivity advantageous when creating dashboards?

•  They allow users to drill down to see more detail regarding the data.

• They allow users to decide which visuals are displayed on the dashboard.

• They allow users to send real-time messages to the dashboard’s creator.

• They allow users to determine which KPIs they would like on their data.

Question 3 of 3

Which data quality issue is often caused by poor tracking?

• overfitted data

• data collection

• system integration

•  missing data

Introduction to Business Analytics 2020 Chapter Quiz 5

Question 1 of 3

Which type of cost is a fixed cost?

• salaries for your salespeople

• inventory in your warehouse

• fuel for your delivery vehicles

•  lease payments for your warehouse

Question 2 of 3

Why is it vital to include external data in your sales and marketing strategy?

• It can help you determine which products to make and sell.

•  It provides insights your internal data does not have.

• It can provide you with survey data from your customers.

• It can identify gaps in the market, which you can take advantage of.

Question 3 of 3

You run television commercials in the evening in your local area. If your sales data reveals that sales are coming primarily from males in the age group of 35 to 55, how should you use this data?

• Start running commercials in other cities.

• Start running additional commercials in the afternoon and morning time slots.

• Move your commercials to air during shows that are popular with younger females.

•  Focus your other sales efforts on this demographic.

Introduction to Business Analytics 2020 Chapter Quiz 6

Question 1 of 4

You start running three different TV commercials in three different time slots, with a special phone-in offer. How can you determine which commercial brings in the most sales?

• Use Google Analytics to gather your data.

•  Use a different promo code for each commercial.

• Survey your customers as to their preferred TV viewing time slot.

• Track the cost per commercial against sales.

Question 2 of 4

What is the first step you need to take when working with psychographic data?

• Identify the key features of your ideal customer.

• Gather information about your customers’ feelings and beliefs.

• Obtain and review feedback from your customers.

•  Identify the key features in your product or service.

Question 3 of 4

Of the what, where, when, and who questions, which one has the most impact on your company’s supply chain?

•  when

• where

• who

• what

Question 4 of 4

Professionals agree it is easier to resell to an existing customer than to find a new customer. Which sales tracking tool will most help you identify existing customers who will buy from you again?

• Google Forms

• Google Analytics

•  CRM tools, such as Salesforce

• credit card transaction data

Introduction to Business Analytics 2020 FINAL EXAM

Question 1 of 14

In which phase of analytics will you create an optimization model?

• Predictive phase

• Data Gathering phase

•  Prescriptive phase

• Descriptive phase

Question 2 of 14

How can you best describe a data silo?

• A data silo is a storehouse of data available to anyone in the organization.

•  A data silo consists of data sources that are not shared between departments.

• A data silo is considered a data hierarchy, with the most important data at the top.

• A data silo is the warehouse of an organization’s data.

Question 3 of 14

How do you most effectively gather psychographic data?

• with marketing data

• with feedback forms

• with sales data

•  with surveys

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Question 4 of 14

How can you most effectively work though all your organization’s data without becoming overwhelmed by the amount of data?

• Focus on high-level numbers.

• Focus on the tools you are using.

•  Focus on key performance indicators (KPI).

• Focus on the data points most relevant to your organization.

Question 5 of 14

What is the goal of business analytics?

• gathering necessary data

• sharing data

•  gaining insights from data

• storing the most valuable data

Question 6 of 14

You run two email marketing campaigns simultaneously. The marketing data shows one campaign is leading to high sales, and the other to no sales at all. Which component of marketing effort is utilized?

• market channels

• market targeting

•  market messaging

• market segmentation

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Question 7 of 14

What is the primary purpose of lead generation data?

• to identify interest of potential customers

• to track which landing pages are converting

•  to help you maximize the return on your investment

• to show you where your message is getting traction

Question 8 of 14

What is the primary purpose of the SUM function in Excel?

• averaging

•  aggregating

• converting percentages to decimals

• totaling

Question 9 of 14

Why is a marketing cost considered a fixed cost?

• A marketing cost is deemed a fixed cost for income tax reporting.

• You can fix your marketing costs if they become too high.

•  You have to invest in marketing before you start generating sales.

• Once you have a track record of sales, marketing costs can be fixed at that level.

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Question 10 of 14

Your company is considering expanding into a highly competitive market. Which data-use strategy will most likely make your move successful, with success defined as an increase in revenue and margin?

• using internal cost data and internal sales data to determine the lowest price you can offer in the new market

•  using internal cost data and external market data to determine the most advantageous selling price in the new market

• using external market data and external sales data to determine where the most customers are in the new market

• using internal historical sales data and external market data to determine how much you will sell in the new market

Question 11 of 14

What is the determining factor in the type of tool a business uses to track costs?

• the age of the business

• the type of costs the business wants to track

• the average cost per sale

•  the size of the business

Question 12 of 14

If you are interested in creating social proof, which tool should you use?

•  an embedded review section on your website

• an interactive dashboard of survey data

• a paid service, such as Qualtrics

• Google Forms and Google Sheets

These are Introduction to Business Analytics 2020 Final Exam Answers

Question 13 of 14

How do some large organizations avoid the problems associated with data silos?

• by having a data center of responsiveness

• by having a data center of sharing

•  by having a data center of excellence

• by having a data center of communication

Question 14 of 14

You create relational databases in _.

•  SQL

• Excel

• QuickBooks

• Tableau