This module focuses on the very important step in the design process of repeating, or iteration, and its role in design innovation. We also provide a summary of all the topics covered in the course and take you through the design process with a design research project. Industry experts share their insights and tips about working in the design industry.

Learning Objectives

• Apply an iterative process to achieve innovative outcomes

• Apply a methodological design process for products, services, and systems innovation

A.Introduction to design repeating

A. Recap of all modules - Why? Where? How?

B. Using design methods in practice: A design research case study

C. Industry expert tips on design and innovation

Question 1

True or false?

It is best to invest a lot of time in each of step of the design process to ensure the best possible solution.

• True

• False

Correct

It is more productive to go through each stage of the process as quickly and as often as possible. The earlier an idea is broken, the quicker we can focus on improving it.   

Question 2

True or false?

The breaking step in a design process always has to involve user-based evaluation methods.

• True

• False

Correct

Evaluation methods are also used to assess solutions against design principles. These are traditionally carried out by designers as they have the knowledge of those principles and experience applying them.    

Question 3

Which of the following answers are true? (Select all that apply)

Wireframes are:

• quick to produce and easy to modify.   

Correct

Wireframes are considered drawings of the design product which build upon sketches that represent a general idea or concept. They tend to have more detail than sketches however they are still not appropriate to test with users as they can be difficult for users to understand.    

• commonly used for digital applications.   

Correct

Wireframes are considered drawings of the design product which build upon sketches that represent a general idea or concept. They tend to have more detail than sketches however they are still not appropriate to test with users as they can be difficult for users to understand.    

• line drawings that show the fundamental structure of a product.   

Correct

Wireframes are considered drawings of the design product which build upon sketches that represent a general idea or concept. They tend to have more detail than sketches however they are still not appropriate to test with users as they can be difficult for users to understand.    

• great for testing with users.

Question 4

True or false?

It's really important to always use all of the methods introduced in this course in exactly the same order.

• True

• False

Correct

Human-centred design methods can be used throughout all stages of the design process and in any order. It's the role of the designer to determine which method is most appropriate at a particular point in the design process.

Question 5

True or false?

Human-centred design methods can be used to design how people interact with products.

• True

• False

Correct

There are many human-centred design methods, such as interviews, observations or usability testing, that allow designers to study how people interact with existing or envisioned products.

Module 5 reading list

Interaction Design Foundation. (n.d.). Design iteration brings powerful results. So, do it again designer! Retrieved June 26, 2018, from https://www.interaction-design.org/literature/article/design-iteration-brings-powerful-results-so-do-it-again-designer 

Optional readings

Gajendar, U. (2017). Trusting the design process. Interactions, 24(2), 24-25. doi:10.1145/3042053 

Tomitsch, M., Wrigley, C., Borthwick, M., Ahmadpour, N., Frawley, J., Kocaballi, A. B., Núñez-Pacheco, C., Straker, K., & Loke, L. (2018). Design. Think. Make. Break. Repeat. A handbook of methods. Amsterdam, The Netherlands: BIS Publishers. 

Question 1

In the Design - Think - Make - Break - Repeat diagram, what word aligns with the "Think" step?

• Make   

• Envisage   

• Test

• Learn   

Question 2

(Select all that apply)

Arriving at a successful and innovative solution:

• requires iterative testing.   

• only requires testing with one type of user.   

• is usually a simple process.    

• requires insights gained from human-centred design methods.   

Question 3

(Select all that apply) Design as a process involves:

• learning about context.   

• listening to feedback from users.

• building tangible representations of new ideas.   

• testing potential solutions.   

Question 4

What is the purpose of the design making stage in the design process?   

• To assess an idea

• To develop the thought process behind an idea

• To build an idea and see it brought to life   

• To evaluate an idea   

Question 5

Why are storyboards used during the design thinking process? (Select all that apply)

• To create a detailed representation of products and their user interfaces

• To visually explore the interactions between users and products or services   

• To visually communicate ideas to others in the design team

• To test usability issues with customers   

Question 6

How does Norman believe user errors and mistakes can be eliminated through the evaluation phase of the design process? (Select all that apply)

Norman, D. (2018, January 16). What went wrong in Hawaii, human  error? Nope, bad design. Retrieved from  https://www.fastcodesign.com/90157153/don-norman-what-went-wrong-in-hawaii-human-error-nope-bad-design

• Test early and throughout the design stage.   

• Test any design before it is made operational.    

• Test the design under conditions that are as similar and difficult to the real life scenario as possible.    

• Test drop down lists with multiple kinds of users for safety-critical conditions.   

Question 7

This image is an example of what design making tool?

• storyboarding   

• sketching   

• low-fidelity prototype   

• wireframing   

Question 8

Data collected during the design thinking phase can be turned into:   

• personas and storyboards   

• evaluation methods   

• project management reports    

• concepts and prototypes   

Question 9

Which statement best describes a human-centred design approach?

• • 
    

• An approach to solving problems that uses the perspective of the designer

• An approach to solving problems that uses the perspective of a business' marketing team

• An approach to solving problems that uses the perspective of users, customers and other stakeholders   

Question 10

True or false?

Personas are created from fictional information to represent typical users, customers or other stakeholders?

• • True

  • False

A final message from your instructors

How to stay connected

Join our learning group

Based on feedback from our learners, we have created a group on LinkedIn for everyone completing this MOOC. If you want to stay in touch with your peers and connect with past and future learners, you can join the group via the following link: 

https://www.linkedin.com/groups/14154046/  

We will be sharing updates in the group about relevant events, courses, and more. Every now and then we will also run giveaway campaigns for some of our books.

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