Question 1

What is design thinking? (Select all that apply)

• A solution-focused approach to solving problems

• A problem-focused approach to solving problem    

• The implementation of methods to achieve preferred outcomes orientated towards creating a preferred future   

• A process that enables the integration of people’s needs with the possibilities and requirements of innovative business model   

Question 2

True or false?

Customer-focused research can help uncover customer needs that have previously been overlooked.

• True

• False

Question 3

What methods are used in a human-centred design approach?

• Interviews, user observations, personas and storyboards

• Task analysis, focus groups, personas and performance management

• Financial modelling, storyboards, task analysis and questionnaires

• User observations, personas, storyboards and marketing automation

Question 4

Which of the following answers are true?  (Select all that apply)

Understanding your user or customer can be done through:

• Focus groups   

• Interview   

• Brainstorming   

• Questionnaire   

Question 5

Personas are created from:  (Select all that apply)

• data collected from real people   

• fictional information

• data from questionnaires, interviews and focus groups

• people's problems, needs and motivations related to the product or service being designed

Question 6

Why are personas used during the design thinking process?

• To visually represent interactions between a user and product

• To allow the designer engage with the needs of the user throughout the design process

• To generate as many concepts as possible without making judgement   

• To explore early concepts through observation and conversation    

Question 7

Which of the following tools can be used for supporting the thinking part in a human-centred design process?

(Select all that apply)

• Storyboard   

• Extreme character   

• Flashbacks   

• Persona   

Question 8

Why is customer-focused research important for innovation?   

• It enables the evaluation of existing products or service.   

• It provides evidence of what customers want enabling products or services to be designed to meet these needs.   

• It can uncover customer needs that have not previously been considered and can help uncover future customer needs that may not have surfaced.   

• It helps to generate large amounts of customer data for the research team.    

Question 9

What design thinking tool does the below image illustrate?

• Persona-based walkthrough   

• Extreme character

• Storyboard   

• Experience prototype

Question 10

According to the lecture: 'Translating insights into innovative opportunities', what did the case study of Kimberly-Clark highlight?  (Select all that apply)

• Insights gained from the use of human-centred design methods can be turned into innovative opportunities for competitive advantage.   

• There can be multiple users of a product that are equally important to design for.

• Competitor analysis is important for identification of potential opportunities for new products or services.

• There are many aspects of human-centred design other than ergonomic aspects.   

MODULE QUIZ-3 (PRACTICE)

Question 1

(Select all that apply)

Data collected during the design thinking phase can be turned into:

• project management reports

• concepts and prototypes

Correct

Data collected during the design thinking phase can be turned into personas and storyboards and also concepts and prototypes through the design making part of the process. This could be a design concept, prototype or a representation of a specific scenario.

• personas and storyboards

Correct

Data collected during the design thinking phase can be turned into personas and storyboards and also concepts and prototypes through the design making part of the process. This could be a design concept, prototype or a representation of a specific scenario.

• evaluation methods

Question 2

What is the purpose of the design making stage in the design process?   

• to evaluate an idea   

• to develop the thought process behind an idea   

• to build an idea and see it brought to life   

• to assess an idea   

Correct

The design making stage is where we build a tangible representation (or multiple representations) of the solution. It is about doing.   

Question 3

True or false?

The steps of thinking, making, breaking and repeating happen in isolation from one another.

• True

• False

Correct

All the steps of the design process are interconnected. They each feed into one another and build on the next.    

Question 4

True or false?

Sketching is only used during the design making phase.

• True

• False

Correct

Although sketching is generally most relevant during the idea generation phase, it can be used at different stages of the design process.   

Question 5

What is the main goal of the presentation and critique stage of the prototyping process?   

• To allow your peers to assess the quality of your sketches    

• To find your best ideas through presenting the strengths of your concept to your peers and allow them to highlight weaknesses   

• To help find the right material for the prototype   

• To better understand your audience and further consider the intent of your concept

Correct

This stage of the prototype process is extremely important as it allows you to find the best ideas. You present the strengths of your concepts and your peers highlight areas that need more work and further clarification. From this stage you discuss, evaluate and move onto your next iteration.  

MODULE QUIZ-3 (FINAL)

Question 1

What techniques assist in the design making process?

• Sketching, wireframing, prototyping, mock-ups   

• Personas, journey mapping, extreme characters, questionnaires

• Personas, sketching, journey mapping, focus groups

• Sketching, wireframing, business model canvas, prototyping   

Question 2

Which of these is a tangible representation of a solution? (Select all that apply)

• • • prototype   

    • minimum viable product

    • storyboard   

    • mock-up

Question 3

What is a prototype?   

• Line drawings that show the fundamental structure and functions of a product or systems with annotations   

• A visual representation of the final product or service

• A conceptual tool that visually communicates an idea allowing users to understand how to use it

• A representation of a product or service that uses tangible materials enabling users to interact with it   

Question 4

Effective design making depends on:

• the quality of the data initially collected.

• the quantity of design sketches produced.   

• the quality of design sketches produced.    

• the number of personas created.

Question 5

Why is sketching considered a good tool for concept generation? (Select all that apply)

• They are quick to produce, easy to iterate and are disposable and replaceable.

• They are excellent tools for communicating ideas.   

• They are useful for testing with customers and stakeholders.

• They facilitate discussion, understanding and technique.   

Question 6

Collected data on users is typically turned into design concepts during which phase of the design process?

• Think

• Make

• Break

• Repeat

Question 7

Select which image below is representative of a high-fidelity prototype and which is a low fidelity prototype.

• a) and b) are both high fidelity

• a) low fidelity b) high fidelity

• a) and b) are both low fidelity

• a) high fidelity  b) low fidelity

Question 8

According to Jared M. Spool, what is the different between mockups and prototypes?

Spool, J. M. (2012, September 20). Exploring the problem space through prototyping. Retrieved from https://articles.uie.com/four_phases_prototyping/

• Mockups are used to communicate within a team, prototypes are used to communicate with clients and other external stakeholders.

• A mockup uses colour to represent details, a prototype is always low fidelity.

• A mockup presents possible solutions; a prototype helps to better understand the problem.    

• There is no difference between mockups and prototypes as they are both used to represent possible solutions.    

Question 9

(Select all that apply)

Prototyping early and often is beneficial because it:  

• reduces misinterpretation of the concept.

• saves time, effort and money.

• supports the communication of ideas.

• represents a typical user.

Question 10

True or false?

Prototypes are complete, finished versions of the final product.

• True

• False

MODULE QUIZ-4 (PRACTICE)

Question 1

Why is it important to break design solutions as early and often as possible? (Select all that apply)

• To speed up the process of finding a new, successful solution

• To ensure the best possible solution    

• As each iteration enables more refined features and functionality   

• To rapidly critique and iterate design concepts

Question 2

True or false?

User-based evaluation methods are best to use early on in the design process?

• True

• False

Question 3

The main purpose of assessing solutions against design principles is to:   

• avoid fundamental design flaws.   

• ensure people understand how to use a product or service.   

• create a perfect solution.

• evaluate the solution's functionality.   

Question 4

What is the design principle of affordance?

• By looking at an object you know how to use it   

• Providing users with information about the result of an action   

• Applying the same procedure to multiple products or services

• Reducing the number of possible actions   

Question 5

True or false?

User-focused evaluation methods are limited to evaluating the usability of a design solution.

• True

• False

Question 6

The steering wheel of a car and the volume button on a remote control have which design principle in common? 

• Affordances

• Constraints

• Mapping    

• Consistency

• Feedback

Question 7

Shortcut operations on software applications and the use of symbols for rewind, play, start and stop on remote controls are examples of which design principle?

• Affordances

• Constraints

• Mapping     

• Consistency   

• Feedback

Question 8

A button that lights up when pressed and status bars on software programs are examples of which design principle?

• Affordances

• Constraints

• Mapping    

• Consistency

• Feedback   

MODULE QUIZ-4 (FINAL)

Question 1

Breaking a design solution:

(Select all that apply)

• involves testing with your users.

• requires you to embrace failure.

• helps you to learn about context.

• allows you to explore multiple solutions.

Question 2

According to Donald Norman, what is the difference between “affordance" and "perceived affordances”?

Norman, D. A. (1999). Affordance, conventions, and design. Interactions, 6(3), 38-43. Retrieved from https://www.jnd.org/dn.mss/affordance_conventions_and_design_part_2.html

• Perceived affordance describes what actions the user perceives to be possible; affordances are properties of the world.

• Perceived affordance is the same as real affordance.   

• Perceived affordance is only used in screen-based interfaces; affordance is only used in physical products.

Question 3

What are the three approaches to the breaking part of the design process?

• Idea and concept generation, assessing solutions against design principles and critiquing the final product or service.    

• Designing with breaking in mind, evaluating designs with users and assessing solutions against design principles.  

• Designing with breaking in mind, assessing solutions against design principles and critiquing the final product or service.    

• Idea and concept generation, evaluating designs with users and assessing solutions against design principles.   

Question 4

When can user-based evaluation methods be used?   

• Early in the design process

• At the end of the design process   

• In the middle of the design process   

• Throughout the design process    

Question 5

Which of the following are common evaluation methods? (Select all that apply)

• • Evaluation testing   

  • Controlled user testing   

  • Stakeholder analysis    

  • Evaluation walk-through   

Question 6

Why are expert-based evaluation methods used?

• To iterate to move onto new concepts    

• To quickly and cheaply assess a solution against certain design criteria

• To identify how the users are

• To evaluate solutions with users

Question 7

Which response below is not a design principle?   

• Mapping   

• Consistency   

• Affordances   

• Effectiveness    

Question 8

Which example below is not an example of a physical constraint?   

• A nut and a bolt   

• A USB and a USB port   

• A nail and a hammer   

• A key and a key hole   

Question 9

What design constraint is illustrated in this image?

• Physical constraint   

• Configuration constraint   

• Logical constraint    

• Material constraint   

Question 10

A button that lights up when pressed and status bars on software programs are examples of which design principle?

• Mapping    

• Constraints

• Feedback   

• Consistency

• Affordances

MODULE QUIZ-5 (PRACTICE)

Question 1

True or false?

It is best to invest a lot of time in each of step of the design process to ensure the best possible solution.

• True

• False

Correct

It is more productive to go through each stage of the process as quickly and as often as possible. The earlier an idea is broken, the quicker we can focus on improving it.   

Question 2

True or false?

The breaking step in a design process always has to involve user-based evaluation methods.

• True

• False

Correct

Evaluation methods are also used to assess solutions against design principles. These are traditionally carried out by designers as they have the knowledge of those principles and experience applying them.    

Question 3

Which of the following answers are true? (Select all that apply)

Wireframes are:

• quick to produce and easy to modify.   

Correct

Wireframes are considered drawings of the design product which build upon sketches that represent a general idea or concept. They tend to have more detail than sketches however they are still not appropriate to test with users as they can be difficult for users to understand.    

• commonly used for digital applications.   

Correct

Wireframes are considered drawings of the design product which build upon sketches that represent a general idea or concept. They tend to have more detail than sketches however they are still not appropriate to test with users as they can be difficult for users to understand.    

• line drawings that show the fundamental structure of a product.   

Correct

Wireframes are considered drawings of the design product which build upon sketches that represent a general idea or concept. They tend to have more detail than sketches however they are still not appropriate to test with users as they can be difficult for users to understand.    

• great for testing with users.

Question 4

True or false?

It's really important to always use all of the methods introduced in this course in exactly the same order.

• True

• False

Correct

Human-centred design methods can be used throughout all stages of the design process and in any order. It's the role of the designer to determine which method is most appropriate at a particular point in the design process.

Question 5

True or false?

Human-centred design methods can be used to design how people interact with products.

• True

• False

Correct

There are many human-centred design methods, such as interviews, observations or usability testing, that allow designers to study how people interact with existing or envisioned products.

MODULE QUIZ-5 (FINAL)

Question 1

In the Design - Think - Make - Break - Repeat diagram, what word aligns with the "Think" step?

• Make   

• Envisage   

• Test

• Learn   

Question 2

(Select all that apply)

Arriving at a successful and innovative solution:

• requires iterative testing.   

• only requires testing with one type of user.   

• is usually a simple process.    

• requires insights gained from human-centred design methods.   

Question 3

(Select all that apply) Design as a process involves:

• learning about context.   

• listening to feedback from users.

• building tangible representations of new ideas.   

• testing potential solutions.   

Question 4

What is the purpose of the design making stage in the design process?   

• To assess an idea

• To develop the thought process behind an idea

• To build an idea and see it brought to life   

• To evaluate an idea   

Question 5

Why are storyboards used during the design thinking process? (Select all that apply)

• To create a detailed representation of products and their user interfaces

• To visually explore the interactions between users and products or services   

• To visually communicate ideas to others in the design team

• To test usability issues with customers   

Question 6

How does Norman believe user errors and mistakes can be eliminated through the evaluation phase of the design process? (Select all that apply)

Norman, D. (2018, January 16). What went wrong in Hawaii, human  error? Nope, bad design. Retrieved from  https://www.fastcodesign.com/90157153/don-norman-what-went-wrong-in-hawaii-human-error-nope-bad-design

• Test early and throughout the design stage.   

• Test any design before it is made operational.    

• Test the design under conditions that are as similar and difficult to the real life scenario as possible.    

• Test drop down lists with multiple kinds of users for safety-critical conditions.   

Question 7

This image is an example of what design making tool?

• storyboarding   

• sketching   

• low-fidelity prototype   

• wireframing   

Question 8

Data collected during the design thinking phase can be turned into:   

• personas and storyboards   

• evaluation methods   

• project management reports    

• concepts and prototypes   

Question 9

Which statement best describes a human-centred design approach?

• • 
    

• An approach to solving problems that uses the perspective of the designer

• An approach to solving problems that uses the perspective of a business' marketing team

• An approach to solving problems that uses the perspective of users, customers and other stakeholders   

Question 10

True or false?

Personas are created from fictional information to represent typical users, customers or other stakeholders?

• • True

  • False