What we can do (Chap 12)


Proof of the Pudding

Preston Model


We need to establish our 'Identity' in order to determine what sort of food and farm future we want. This is complex and starts - especially for the English, in terms of what being 'British' means.


Written 10 years ago, by Marwood Yeatman in the ‘Last Food of England’: "“To re-establish itself as a place to eat, rural England needs relabeling as terroire, populated by terrroire-istes, as in France and other European countries. It is already happening through the EU rather than because of any interest in food shown by the British government. The rest is up to customer participation and fidelity, a funny, old-fashioned idea thrashed into me by a pitiless parent. If you keep asking for the pork in Tamworth, you will get it.” I once bought a Tamworth pig for our farm, from the border country...see book for the tale. This is another worrying aspect of Brexit, as we may loose these interconnections we had with friends and EU funds to exchange ideas like 'terroire'!Food Assemblies across UK


Dig deep for fair pay on farms quotes Julie Brown, Growing Communities’ director, who says "her mission is to feed urban communities locally in a way that is fair and sustainable in the face of corporate dominance and climate change". P 219 in Bittersweet Brexit says "Workers in some food industries will feel threatened. At present the whims of markets control what is going to happen. However, we are looking a long way ahead. The changes proposed are not going to happen overnight. For organised workers this is the time to implement ‘just transition’ arrangements". Detailed debate

Local Food

Unlike a Globalized Food System, Local Food Won’t Destroy the Environment" Look at the ecologically sound ways of producing food that have percolated up from the grassroots in recent years. Small farmers, environmentalists, academic researchers, and food and farming activists have given us agroecology, holistic resource management, permaculture, regenerative agriculture and other methods that can alleviate or perhaps even eliminate the global food system’s worst impacts: biodiversity loss, energy depletion, toxic pollution, food insecurity and massive carbon emissions. "

Subsidise our food

Like we subsidise our health. in order to improve the health of ourselves and the planet we need to invest more in the land and labour. However customers love their cheap food, and that will not change anytime soon. We all want 'free health at the point of need' and so are prepared to pay for it through our taxes. We should do the same to provide healtheir food - especially for less well off. There is an immediate source to set the ball rolling - what were the EU CAP subsidies. At present £3+ of that is paid to land owners - for doing nothing. I know some do useful things, but that shoul dbe up to us. We shuold be able to say we want more local fruit, veg and animals, and give peopke to produce them. that is a short food policy - and is to challenge givnig the EU money for conservation - that is important but has not worked u till now.
Tim's quote in Farming Today (till end of Sept) from 9 mins on Support Family Farms..and why, with Alan Titchmarsh
My talk. at Hebden Bridge. Last but one slide! Plunkett celebrates 100 yrs of community cooperative investment
SeedsSeed and the Commons outlines innovative projects and movements, Open Source Seeds, have emerged in response to the control of over 75% of the global seed trade by just ten companies
Lancaster : Seed Library for local gardeners & growers to share & save seeds from their own patch of earth.
UN backs Seeds Sovereignty It "formally extends human rights protections to farmers whose "seed sovereignty" is threatened by government and corporate practices. "

Proof of the Pudding


Imagination is our strongest weapon. A report from #CTRLshift2018 billed as “an emergency summit for change". Was this a watershed from which much may flow that had previously been unthinkable?Please Sir Tell me the Truth! TV presenter Adam Hensen wants all schools to sign up to "making their food supply chain transparent, using technology to deliver into school dining rooms the journey of every plate of food". More on how schools could involve with food - Edible Curriculum


Glocalisation Glocal foods are locally-grown foods with breeding and heritage that comes from all four corners of the earth. "Can heritage Mexican, African or Chinese foods be grown in a cold European climate — enough food at a good enough price to meet food security, multicultural, sustainable and affordability needs of a modern cosmopolitan city?" It responds to major cultural and population shifts, and is tuned to the taste, nutrition and cultural preferences migrants, foodies and 'culinary tourists'. Seed Voyage links local growers and eaters of interesting food (in US/Canada only)
Commission throws Short Chain Food Supplies ball to EU capitals. "Producing and consuming locally is seen as a way to achieve fairer remunerations for farmers and higher quality local food products....An increasing number of farms sell directly and are very popular among consumers and caterers. according to ECVC (European Coordination via Campesina" another phenomenon in development is the creation of partnerships between consumers and producers, in the form of the Community Supported Agriculture (CSA)


The Power of Produce shows how in the US, SNAP incentives in the form of coupons, vouchers or debit cards can make fresh produce more affordable for families with lower incomes in communities across the country. "Simultaneously increase consumption of nutritious produce and stimulate local economies by unlocking demand for fruits and vegetables. Moreover, when linked to local agriculture, the benefits expand to support the foundation of local economies and the livelihood of farmers: As shoppers buy more food for their families, farmers make more money, serve more customers, sell more food, and grow more food".Growing food growing momentum (FEC blog) Develop rural entrepreneursIs local food good for the economy?
Community supported agriculture - the antithesis of global food chains, is more prevalent in Belgium where seeing a mini-boom in model of farming where growers sell direct to consumers.
More than just food - Community schemes in Doncaster & Barnsley

Chile Challenge

Follow Chile's war on obesity "Facing skyrocketing rates of obesity, it is waging war on unhealthy foods with a phalanx of marketing restrictions, mandatory packaging redesigns and labeling rules aimed at transforming the eating habits of 18 million people." Facing industry opposition for 10 years, they have forced multinational behemoths like Kellogg to remove iconic cartoon characters from sugary cereal boxes. Beverages high in sugar include an 18 percent tax, which is among the steepest soda taxes in the world.

Promote ourselves

Preston ModelFollowing the crash of 2008 and its plans for a massive shopping complex, public money encouraged local produce. A new market has opened proud of its local supplies.. Preston’s guerrilla protectionism suggests how it might break down". Public Procurement Presentation to Preston Food linking producers and procurers. We are adding this page on Preston's case studies..I spoke about the Harris Museum Preston April 2018 , outlining the relationship between 'town and country'. They are the most improved city the UK - see Preston Model
Crickhowell The overall winner in the government-run Great British High Street Awards 2018. Putting it down to 'people power' the individual high street hero, Emma Corfield-Walters says "“It was a matter of explaining to people what they did when they spent money in their local economy.” For example, if the 2,000 people who live in the town spend just £5 extra every week in a local shop it instantly generates £500,000 over a year." More
TodmordenTodmorden Burnley Road is a 'Rising High Street' in same Awards. That may well have something to do with Todmorden's Incredible Edibles, that have been encouraging growing fruit and veg in open public spaces for some years. I am on the Board of Incredible Edible Farm there. There are over 200 Incredible Edibles now worldwide. Incredible Edibles
Growing our local food economy aims to make sustainable and healthy food a defining feature of Lancaster District Tuscon, 1st UNESCO city of Gastronomy in USFind out your local food stockists Thanks to Big Barn


The three key principles that should guide and govern a food system better for those who consume and produce food are:Provide nutritional requirements in interesting and varied waysSustainable in the long term both for the environment and rural economiesNot dictated by the laws of the market, but the needs of people and the planet.


A People's Food Policy"aims to map out what an integrated food policy would look like if people were put at the heart of decision-making"Draft London Food Policy Public policies for Food Sovereignty3 Food Policy Professors ReportSoil Association Food Manifesto Wales

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