What we can do (Chap 12)


Proof of the Pudding

Preston Model


We need to establish our 'Identity' in order to determine what sort of trade we want. This is complex and starts - especially for the English, as to who we are in relation to being 'British'.


Written 10 years ago, by Marwood Yeatman in the ‘Last Food of England’: "“To re-establish itself as a place to eat, rural England needs relabeling as terroire, populated by terrroire-istes, as in France and other European countries. It is already happening through the EU rather than because of any interest in food shown by the British government. The rest is up to customer participation and fidelity, a funny, old-fashioned idea thrashed into me by a pitiless parent. If you keep asking for the pork in Tamworth, you will get it.” I once bought a Tamworth pig for our farm, from the border country...see book for the tale. This is another worrying aspect of Brexit, as we may loose these interconnections we had with friends and EU funds to exchange ideas like 'terroire'!Food Assemblies across UK


Dig deep for fair pay on farms quotes Julie Brown, Growing Communities’ director, who says "her mission is to feed urban communities locally in a way that is fair and sustainable in the face of corporate dominance and climate change". P 219 in Bittersweet Brexit says "Workers in some food industries will feel threatened. At present the whims of markets control what is going to happen. However, we are looking a long way ahead. The changes proposed are not going to happen overnight. For organised workers this is the time to implement ‘just transition’ arrangements". Detailed debate

Proof of the Pudding


Imagination is our strongest weapon. A report from #CTRLshift2018 billed as “an emergency summit for change". Was this a watershed from which much may flow that had previously been unthinkable?Please Sir Tell me the Truth! TV presenter Adam Hensen wants all schools to sign up to "making their food supply chain transparent, using technology to deliver into school dining rooms the journey of every plate of food". More on how schools could involve with food - Edible Curriculum


Glocalisation Glocal foods are locally-grown foods with breeding and heritage that comes from all four corners of the earth. "Can heritage Mexican, African or Chinese foods be grown in a cold European climate — enough food at a good enough price to meet food security, multicultural, sustainable and affordability needs of a modern cosmopolitan city?" It responds to major cultural and population shifts, and is tuned to the taste, nutrition and cultural preferences migrants, foodies and 'culinary tourists'. Seed Voyage links local growers and eaters of interesting food (in US/Canada only)
Commission throws Short Chain Food Supplies ball to EU capitals. "Producing and consuming locally is seen as a way to achieve fairer remunerations for farmers and higher quality local food products....An increasing number of farms sell directly and are very popular among consumers and caterers. according to ECVC (European Coordination via Campesina" another phenomenon in development is the creation of partnerships between consumers and producers, in the form of the Community Supported Agriculture (CSA)


The Power of Produce shows how in the US, SNAP incentives in the form of coupons, vouchers or debit cards can make fresh produce more affordable for families with lower incomes in communities across the country. "Simultaneously increase consumption of nutritious produce and stimulate local economies by unlocking demand for fruits and vegetables. Moreover, when linked to local agriculture, the benefits expand to support the foundation of local economies and the livelihood of farmers: As shoppers buy more food for their families, farmers make more money, serve more customers, sell more food, and grow more food".Growing food growing momentum (FEC blog) Develop rural entrepreneursIs local food good for the economy?Community supported agriculture - the antithesis of global food chains, is more prevalent in Belgium where seeing a mini-boom in model of farming where growers sell direct to consumers.
Follow Chile's war on obesity "Facing skyrocketing rates of obesity, it is waging war on unhealthy foods with a phalanx of marketing restrictions, mandatory packaging redesigns and labeling rules aimed at transforming the eating habits of 18 million people." Facing industry opposition for 10 years, they have forced multinational behemoths like Kellogg to remove iconic cartoon characters from sugary cereal boxes. Beverages high in sugar include an 18 percent tax, which is among the steepest soda taxes in the world.
Preston ModelPreston, Here in Lancashire, their 'model' offers a way forward. "In 2015, Lancashire county council put a contract to provide school meals out to tender. That was impossibly large for local firms, so officers broke it into bite-size chunks. There was a tender to provide yoghurt, others for sandwich fillings, eggs, cheese, milk, and so on. One contract was split into nine different lots. It meant officials actually shaping a market to fit their society – and it worked. Local suppliers using Lancashire farmers won every contract and provided an estimated £2m boost to the county. Following the crash of 2008 and its plans for a massive shopping complex, public money encouraged local produce, and a new market is being opened in February proud of its local supplies... A few minutes from the market is a lovely Georgian square where, among the solicitors’ and accountants’ firms, stands a statue of Robert Peel. Residents built it in gratitude for the Conservative’s repeal of the corn laws in 1846, the point at which Britain converted to free trade. It remains the establishment creed, but Preston’s guerrilla protectionism suggests how it might break down". Public Procurement Presentation to Preston Food linking producers and procurers. We are adding a page on Preston's case studies - coming soon..
I spoke about the Harris Museum Preston April 2018 , outlining the relationship between 'town and country'. The best place to develop this model is in the middle of Lancashire, as this county represents very well British farming overall.Find out your local food stockists Thanks to Big Barn
Growing our local food economy aims to make sustainable and healthy food a defining feature of Lancaster District Tuscon, 1st UNESCO city of Gastronomy in US
SeedsSeed and the Commons outlines innovative projects and movements, Open Source Seeds, have emerged in response to the control of over 75% of the global seed trade by just ten companies
Lancaster : Seed Library for local gardeners & growers to share & save seeds from their own patch of earth.


The three key principles that should guide and govern a food system better for those who consume and produce food are:Provide nutritional requirements in interesting and varied waysSustainable in the long term both for the environment and rural economiesNot dictated by the laws of the market, but the needs of people and the planet.

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