1.  In pairs, pick a band/client that has come to your agency for help.
   
   

2. Identify & present 5 possible reasons why sales are down.

 3. Present 5 possible solutions to fix the real problem.

*Advanced students can start thinking of about visual solutions to the real problem.

Phase 2: Learn/Research

Choice Company

You are going to using a hypothetical company for next few project. Please answer the following questions:

1. Where do the headquarters reside?

2. How large is it or how many employees/locations?

3. What product/service do they provide?

4. List 3 potential names for said company.

Company Moodboard

1. Choose and create a new company—be specific with the details

2. Research—learn about the industry, competition, products, clients, shopping habits, etc.

3. Describe possible audiences through writing

4. Create 2 mood boards based on descriptions

5. Finalize written descriptions & present to class

10 Questions

Examples

Phase 4: Development

Phase 5: Prototype/Test