V Dobre prakse i studije slučaja

MODUL 5

V Dobre prakse i studije slučaja

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MODULI

U ovom modulu:

Više informacija

A. Pregled dobrih praksi

Uvod i definicije

Digitalni turistički ekosistem

Strategije i modeli za primenu najboljih praksi u digitalnom turističkom preduzetništvu

Korišćenje najboljih praksi kao poslovne strategije:

Naučite kako da izgradite poverenje i kredibilitet.

Izgradite održivi poslovni model i usvojite prakse odgovornog turizma

Pomozite da ostanete konkurentni

Naučite kako da upravljate društvenim mrežama i digitalnim marketingom

Pratite učinkovitost vašeg poslovanja

Pomozite u razvijanju strateških partnerstava.

Korišćenje najboljih praksi kao poslovnog modela

Model online turističke agencije (OTA)

Model marketinga destinacije

Model platforme za smeštaj ili slično

Model kulturnog turizma

Model orijentisan prema tehnologiji

Model avanturističkog ili specifičnog putovanja.

Više informacija

B. Studije slučaja

Primeri najboljih praksi i priča o uspehu

Najbolje digitalne turističke preduzetničke prakse

WeChat mini program - Helsinki grad

Kreirajte svoj digitalni itinerar - Nice i Malaga

Veštačka inteligencija i Kopenhagen

Zaključak.

Reference

COMPENDIUM OF BEST PRACTICES ‘2019 & 2020 European Capital of Smart Tourism competitions, access from https://mint.gov.hr/UserDocsImages/2022_sustainable/220429_Compendium_2020.pdf
Smart Tourism initiative, accessed from https://smart-tourism-capital.ec.europa.eu/index_en
WECHAT MINI-PROGRAM HELPS CHINESE TOURISTS IN FINLAND, accessed from https://www.springwise.com/travel-innovation-tencent-helsinki-wechat/
Digital tourism ecosystem indispensable for the growing global tourism market, accessed from https://drprem.com/travel/digital-tourism-ecosystem-indispensable-for-the-growing-global-tourism-market/,
The Digitized Ecosystem of Tourism in Europe: Current Trends and Implications, 2021, Norman Schaffer, accessed from: https://link.springer.com/chapter/10.1007/978-3-030-65785-7_34
The digital tourism landscape, Noor Adila, accessed from https://prezi.com/j8votc9nw1-_/chapter-2-the-digital-tourism-landscape/,
Understanding smart tourism and smart tourism ecosystems, Julin Liu, accessed from https://ict4dblog.wordpress.com/2022/05/04/1756/,
10 tips to go digital in the tourism sector, accessed from https://www.cbi.eu/market-information/tourism/tips-go-digital,
The Tourism Impact Model, accessed from https://tourism4-0.org/tim/
Strategic Road Map and proposed actions for the digital transformation of Greek tourism, 2021, INSETE, accessed from https://insete.gr/blog_news/press-release-27-05-2021-insete-digital-transformation-of-greek-tourism/?lang=en,
Digital business models in cultural tourism, 2021, Salvatore Ammirato, accessed from: https://www.emerald.com/insight/content/doi/10.1108/IJEBR-01-2021-0070/full/html
YouTube: https://ec.europa.eu/social/main.jsp?catId=1036, Youth employment support
Changing the future of tourism, https://www.neom.com/en-us/our-business/sectors/tourism

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