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MODUL 2
MODUL 2
II Razumevanje digitalnog turizma
II Razumevanje digitalnog turizma
U ovom modulu:
U ovom modulu:
A. Definicija i pregled
A. Definicija i pregled
Koncept digitalnog turizma
Evolucija digitalnog turizma
Uticaj digitalne tehnologije na turističku industriju
B. Prednosti digitalnog turizma
B. Prednosti digitalnog turizma
Povećana vidljivost i dostupnost
Unapređeno iskustvo korisnika
Povećana efikasnost i ekonomičnost
Nove prilike za poslovanje i rast
Rečnik
Chatbot: kompjuterski program koji koristi veštačku inteligenciju (AI) i obradu prirodnog jezika (NLP) kako bi razumeo pitanja korisnika i automatski odgovarao na njih, simulirajući ljudski razgovor.
Virtuelna stvarnost: slike i zvuci koje proizvodi kompjuter, a koji vas navode da mislite da je situacija stvarna.
Proširena stvarnost: slike koje proizvodi kompjuter i koje se koriste zajedno sa stvarnim pogledom na svet.
Blockchain: zajednički, nepromenljivi registar koji olakšava proces zapisivanja transakcija i praćenja imovine u poslovnoj mreži.
Veliki podaci (Big Data): vrlo veliki skupovi podataka koje proizvode ljudi koristeći internet, a koji se mogu čuvati, razumeti i koristiti samo uz pomoć specijalnih alata i metoda.
Geotagovanje: upotreba elektronskog podatka koji pokazuje gde se neko ili nešto nalazi i koji se, na primer, može priložiti fotografiji ili komentaru na društvenim mrežama.
Reference
Reference
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- Doxee (2022). "What is digital tourism? Much more than a definition." https://www.doxee.com/blog/customer-experience/what-is-digital-tourism/
- UNWTO (2023). "Digital Transformation." https://www.unwto.org/digital-transformation
- OECD iLibrary (2023). https://www.oecd-ilibrary.org/
- Weforum, “Digital Transformation of Industries” (2016). https://www.weforum.org/reports/digital-transformation-of-industries/
- EUROPA (2018). “Digital tourism in the European Union”, https://www.europarl.europa.eu/RegData/etudes/BRIE/2018/628236/EPRS_BRI(2018)628236_EN.pdf
- EUROPA (2023). “Smart Tourism initiative”, https://smart-tourism-capital.ec.europa.eu/index_en
- The World Bank (2018). “The Voice of Travelers : Leveraging User-Generated Content for Tourism Development 2018 (English)”, https://documents.worldbank.org/en/publication/documents-reports/documentdetail/656581537536830430/the-voice-of-travelers-leveraging-user-generated-content-for-tourism-development-2018
- STATISTA (2023). “Digitalization of the travel industry - statistics & facts”, https://www.statista.com/topics/7589/digitalization-of-the-travel-industry/
- EUROPA, (2023). “Top stories on digital skills” https://digital-skills-jobs.europa.eu
- https://dictionary.cambridge.org/dictionary
- EUROPA, (2023). “The digital transition of tourism”, https://single-market-economy.ec.europa.eu/sectors/tourism/eu-tourism-transition/digital-transition-tourism_en
- NORDICOM, (2021). “Denmark, Finland and Sweden are the EU’s most digital countries”, https://www.nordicom.gu.se/en/latest/news/denmark-finland-and-sweden-are-eus-most-digital-countries#:~:text=Once%20again%2C%20the%20Nordic%20EU,three%20most%2Ddigital%20EU%20countries.
- https://www.unifi.it/index.php?module=CMpro&func=viewpage&pageid=12176&newlang=eng
- Carbone, L., Urbani, T. (2022)." Scenarios And Future Trends Of Digital Tourism", https://www.geoprogress-edition.eu/scenarios-and-future-trends-of-digital-tourism/
- Geneva, (2022). The future of work in the tourism sector: Sustainable and safe recovery and decent work in the context of the COVID-19 pandemic. Sectoral Policies Department, 25–29 April.
- International Telecommunication Union, (2021). Digital trends in Europe 2021 ICT trends and developments in Europe, 2017-2020, ITUPublications Europe region.
- Fouloy, C., (2015), "SWOT Analysis of The EU Tourism Industry", https://www.aalep.eu/swot-analysis-eu-tourism-industry
- Eurostad, (2023), "Tourism in 2022 approaches pre-pandemic levels", https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20230118-1
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