As society develops technology that evolves at an increasingly rapid pace all over the world, adaptations must be made to different products and designs in order to maximize their economic growth and widespread reach. This can include translation, adaptations to cultural dynamics, and much more.
"Technical communicators can no longer afford to consider their practices as purely local. The design, implementation, evaluation, distribution, and consumption of information products and services happen more often on a global level."
Sun and Huatong's observation of localization having to be simultaneously localized and globalized to be considered successful illustrate the purpose of localization and how it can be applied.
Our society has come upon quite uncharted territory due to the Covid-19 pandemic. This public health emergency has reached all corners of the world, and nations all over have had to come into communication with how next to proceed with a new norm. This is where localization comes in.
The World Health Organization is in charge of keeping up to date on the different conditions of different settings. In order to inform others of this, they have set up a website depicting the Covid-19 pandemic on a global scale. Each country's condition can be accessed through a tab that will refer the user to a page full of articles pertinent to the chosen country and in that countries prominent language. This is an example of localization because it creates a globally accessible platform, while simultaneously localizing information such as language and articles central to the locale.
https://www.who.int/emergencies/diseases/novel-coronavirus-2019