Storytelling is a broad topic that will present differently depending on the context of use. At its core, it is a means of communication used across society in both formal and informal ways. Since it is so commonplace, it can serve as an accessible format for presenting information. It can increase audience engagement, provide context for data points, and result in more approachable content.
Storytelling can be used in presentations, books, academic writing, public policy and more. When implementing it in technical writing, it often serves as an anchor point for the audience. The use of story brings a familiar organizational pattern, which can help authors focus their information. Storytelling can also be the addition of an individual's experience in the text. This allows the audience to connect with the content personally, bringing a new perspective to the work. There is some dissent within the technical writing community around the role and reliability of this format. Since storytelling relates more to the human experience, it can be more variable than data. Rejecting storytelling can create a disconnect between the audience and the creator, resulting in less impactful and harder-to-understand content. This approach fails to see storytelling for what it is, a dynamic and sometimes ambiguous tool that creators can employ when beneficial. When used correctly, storytelling can create more well-rounded communication.
Author and physician Siddhartha Mukherjee used storytelling in his book "Doctor of all Maladies" about cancer research. The book was a success in part because of its use of patient experiences in the text. Mukherjee made rules for himself while writing that emphasized the people affected by his research. This is an example of a story to create a better understanding and interest in a topic. He explores this more with actor and American sweetheart Alan Alda in an interview from January 2020.
This page was created by Abbie Amundsen