Creating Content

Profile Photos

TPSS will only use official school logos as the profile photo for our school pages.

Why?

It makes the page more easily identifiable when searching or scrolling through content.
It helps users to know that they are following the official school page.
Keeping the profile image consistent will establish more interaction and following from our target audience.

Judging a Page by its Cover

The cover of your school's Facebook page matters. Here are some tips and things to know to make sure you are making a good first impression.

Facebook cover photos on desktop vs mobile

Facebook cover photos on desktop and mobile devices have different dimensions, meaning your cover photo may look slightly different on each platform.

On desktop, Facebook cover photos are displayed as a long, horizontal image that spans the top of the page. The ideal size for a desktop cover photo is 820 pixels wide by 312 pixels tall.

On mobile devices, Facebook cover photos are displayed as a more square-shaped image at the top of the page. The ideal size for a mobile cover photo is 640 pixels wide by 360 pixels tall.

It’s important to keep in mind that Facebook will automatically resize your cover photo to fit the dimensions of its platform, so it’s important to choose an image that will look good in both sizes. This means you should avoid using images with small details or text that may be difficult to read when resized for mobile devices.

A good compromise to use is 820 pixels wide by 360 pixels tall.

Also, when designing your cover photo, you should consider that the profile picture and page name will overlay your cover photo on both desktop and mobile devices. Make sure that your cover photo looks great with these elements in place, and avoid placing important information in the lower-left corner of your cover photo where the profile picture may obscure it.

How to create a Facebook cover photo?

Use Facebook’s built-in design tools

Facebook offers a free tool called “Facebook Cover Photo Maker”, that allows you to create a cover photo using pre-designed templates and easy-to-use editing tools. To use this tool, go to your Facebook Page and click on the “Edit Cover Photo” button. From there, you can choose from a variety of templates or create your own design using the editing tools provided. This option is a great choice for those new to design or looking for a quick and easy solution.

Use a design software

If you have experience with design software like Adobe Photoshop or Canva, you can create a custom Facebook cover photo using these tools. To get started, create a new document with the appropriate dimensions (820 pixels wide by 360 pixels tall), and design your cover photo using images, graphics, and text. This option is great for those who want more creative control over their design and have experience with design software.

🖼CANVA TEMPLATE

Uploading a Photo instead of a created design?

If choosing to upload a photo as your FB cover:

use a high resolution image, to ensure your photo looks crisp and clear. If your image is low-resolution, it can appear blurry or pixelated on larger screens, making it less visually appealing. When choosing images for your cover photo, ensure they are at least 820 pixels wide by 360 pixels tall. You can also use tools like Adobe Photoshop or Canva to resize and optimize your images for Facebook.
pay attention to composition: use photos which fit nicely in the provided space. Photos which are taken too close up will leave you with cut-off elements. You are looking for images which are taken with breathing room around the main subjects/content of the photo. Try to keep the elements toward the center of the photo, not the edges.
keep it simple: sure, the photo of your students in the Christmas Parade is cute, but if you are not one to visit your page often for updates, it's best to leave the seasonal pictures off of the cover.