This course is designed to enable students to incorporate between the concept of tourism and tourist management approach associated with planning and development in park. This course will take an intensive, idea-packed approach the potential and importance of tourism to a range of scenarios in park. This course also examines how tourists make destination choices especially in park and learn how to develop a strategic marketing which covered the components of transportation, accommodation, food and beverage, attractions, travel agents, tour operators and tourist information & guiding services.
1. Introduction to Tourism
1.1) Brief introduction of the course, course outline, etc.
1.2) Tourism Overview: Worldwide & Malaysia
1.3) Tourism : Definition and Concept
1.4) Types and Perspective of Tourism
2. Theories and Principles of Tourism Management
2.1) Tourism Organization – World, National, Regional, and other Organizations
2.2) Hospitality and Related Services
2.3) Tourism Policy: Structure, Content and Process
2.4) Tourism Planning and Development
2.5) The Planning Processes
3. Essential of Tourism Research and Marketing
3.1) Tourist Destination and Attractions Classifications
3.2) Tourism Research-Travel Research Process
3.3) Tourism Product: Characteristics and Forms-Product Life Cycle
3.4) The Marketing Mix
3.5) Market Segmentation
4. Tourism Planning & Development
4.1) Tourism Supply & Demand
4.2) Understanding Travel Behavior-Travel Motivation
4.3) Travel Pattern and Barrier to Travel
5. Tourism and the Environment
5.1) Impacts of Tourism Development
5.2) Defining Ecotourism as Sustainable Tourism
5.3) Ecotourism in Malaysia
5.4) Economic Issues in Ecotourism Management
5.5) Tourism Future