About SkinnyPig

Why SkinnyPig?

One of our core beliefs at SkinnyPig is that being a socially responsible business is good business. Doing good for others and earning a tidy profit are not mutually exclusive endeavours. The days of a corporation's sole responsibility being to maximize the profits of its shareholders has passed us by; customers are demanding social and environmental awareness as a prerequisite to their purchase decision and on-going company loyalty.

It is not uncommon to hear of business people referred to "capitalist pigs" or "pigs at the trough". In recent decades capitalism has earned itself a bad reputation but it does not have to be that way. With economic inequality greater than it has been in generations, too little is being done by too few corporations to change this perception. SkinnyPig seeks to be a catalyst for change; providing a tangible and explicit model of a business designed from the ground up with social responsibility ingrained as a founding principle. SkinnyPigs leave the world a better place than when we started and make money doing it.

At SkinnyPig we have the ambitious goal of promoting, supporting and servicing businesses that value and demonstrate ethical, social, environmental and community responsibilities. Today and even moreso in the near future, success will follow owners who find creative solutions that maximize corporate profits and deliver positive social outcomes simultaneously.

Our customers demand it. Our families demand it. Our communities demand it.

It is time for the pig to go on a diet.

This is why we are SkinnyPig.

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

-- Margaret Mead

About Ben

Ben Wiper graduated from the University of Waterloo with a double major in Economics and Applied Studies with a finance specialization. He has owned and operated his own businesses since 2006, including an IT consulting company, Nerds On Site, a property rental company, Benny's Boat and Buggy Barn, a restaurant, Calabria Coastal Bistro, and a business consulting firm, Ben Wiper Consulting. As an employee, Ben has held the position of General Manager at a fish processing plant and Director of Finance & Administration at a value-added salmon manufacturer. For more information about Ben, please see his LinkedIn Profile.

About Adele

Adele England graduated from St. Francis Xavier with a Bachelor of Business Administration in Accounting and then went on to obtain her law degree from Dalhousie University. Adele worked on corporate audit teams with a major accounting firm before practicing law in the areas of corporate law, family law, wills & estates, real estate and incorporation over her career. While Adele no longer practices law and is not registered with the Newfoundland Bar Society, she is still able to contribute legal information, write and review contracts, and consult on strategy with our business clients.