Ethnopharmacology is a term with different meanings to different sorts of people. While for many people this is synonomous with the study of medicinal plant bioactivity or pharmacognosy, to me it is the scientific analysis of cultural explanations of how medicinals (mostly plants) are effective. I have been fortunate to be able to be trained in my own culture as a pharmacist (learning several different views of how medicines work), and have studied with traditional experts in several other cultures. In each case there appears to be an internally consistent logic that helps to explain why people become ill, how to treat them, and why they become better. Plants (or plant products) are very common, even in our own system, and therefore there is a role for someone with my research skills.