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The moment you’ve been waiting for has finally arrived – you’ve hit that publish button and released your video into the world. So now what? First, take a moment to celebrate all of your hard work! It takes guts and determination to put something you’ve created out there, so even getting to this point is a success all its own. But the work isn’t over once you publish your video. Now it’s time to start testing to improve your videos, and planning how you can make your next project even better. 

In Episode 8 of Storyblocks’ exclusive web series, The Beginner’s Guide to Creating Video, you’ll learn how to make your videos more successful through a combination of strategic testing and audience insights. Your hosts for this episode are Beth Cormack, Storyblocks’ social media manager, and Ryan Barrales, our performance marketing manager. In it, the duo reveals their own processes for testing and optimizing video content — and they share some useful tips and tricks you can use to do the same.