PLACE BRANDING

The Conciergerie of le Ch√Ęteau des ducs de Bretagne

Photo Credit: Lionel Ball, The Conciergerie of le Ch√Ęteau des ducs de Bretagne, May 2016.

Digital Futures in Travel Writing and Place Branding

This page sets the scene for your two assessments, a research activity to discover more about the French city of Nantes; the second to apply this process in your own travel piece for a city break to a French town of your choice.

Note: If you are already starting your coding project work, please click to see the NVivo page in Toureme.

References

Mansfield, C. 2017 'Travel Writing in Place Branding - A Case Study on Nantes' Journal of Tourism, Heritage & Services Marketing 3(2) 1-7.

https://www.researchgate.net/publication/324080831_Travel_Writing_in_Place_Branding_-_A_Case_Study_on_Nantes