Your potential customers or visitors may use one particular channel for their news, social media or viewing so your tourism venture needs to be open on all their channels. Once you have found your audience, though, how do you push or pull them back to your web-site?
Link to Google Slides for this. Please see Work-Out 2 http://goo.gl/qIWBae
See how Antonio Nobile from Stage Two in 2015 uses YouTube to tell a story about his journey through urban space. Then ask the question 'How will Antonio push viewers back to his web-site after viewing the video?'
Please also join G+ and see this post from the industry