Search engine optimisation

Most of the traffic to raisingchildren.net.au comes from search engines. And it’s not to our home page. Indeed, the instances of users navigating their way from the home page to find information on a lower level are becoming far less common.

Instead, people are entering a specific question or keyword into a search engine to find the exact answer to their concerns or problems.

We use search engine optimisation (SEO) to make sure that people who are searching for answers find what they need on our site, not on a competitor site.

SEO considerations have implications for the way we write. This is because SEO keywords are one of the main tools we use for SEO. And to be effective in improving our content's search rankings, SEO keywords must be incorporated into titles, metadescriptions, key points, subheadings and body copy.

Our editorial team continually evaluates which SEO keywords are best used for articles and how best to incorporate them into different elements of our content.