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Style Guide
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Writing guide
Core content strategy statement
Voice and tone
Our audience
Writing for our audience
Framing parenting
Principles of writing for the web
Search engine optimisation
Social media
A to Z of style
Abbreviations and acronyms
Acknowledgments
Age ranges
Apostrophes
Bios (SAB and Board members)
Bolding and italics
Callouts
Capitalisation
Colons and semi colons
Commas
Commercial terms: brand names, ® symbol, ™ symbol
Dashes and slashes
Descriptions
Disability reference articles
Exclamation marks
Full stops and ellipses
Gender and inclusivity
Glossaries
Health reference articles
Key points
Landing pages
Links and linking
Lists: bulleted and numbered
Medical terms
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Numbers
Organisational names
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Quote marks
Referencing
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Subheadings and subsubheadings
Tables
Terminology - content or domain specific
Titles in RCN assets
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Videos
Word use
Spelling list
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Recent updates
Style Guide
Exclamation marks
Use exclamation marks sparingly.
For example:
Your child might very well answer, ‘No!’
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