Key points

Which content types should use key points?

You should write key points for most articles. Exceptions include services articles, PIPs, some tip-style articles and other non-standard text-based content. Video assets do not require key points.

Where do key points appear?

Key points appear at the top of articles.

How to write key points

The writing style you use for the dot points should adhere to the Style Guide's web writing principles and guidelines for voice and tone. But note the recommendation from our Gender and inclusivity guidelines to use plurals ('children' rather than 'your child') if possible, while still aiming for a direct address to the user ('You ...').

Aim for 3-5 dot points, which summarise the essential or take-home messages of the article. You might identify these messages in collaboration with reviewers or SMEs. Key points can include only content or messages that is already in the body copy. They may not introduce new or additional content.

Each dot point should be brief - 15-25 words in length.

Dot points may consist of more than one sentence.

Examples

Here are the key points for Sore nipples and nipple infections:

Key points

• • •     If you’ve got sore or damaged nipples from breastfeeding, the first step is trying a different attachment technique.

    •     You can also try triggering your let-down before feeding, feeding when baby is calm, and avoiding teats.

    •     A child and family health nurse, midwife, an ABA counsellor or a lactation consultant can help you with sore nipples.

    •     Sore nipples and shooting pains in your breasts might indicate a nipple infection. If you experience this, see your GP.

Here are the key points for Trampoline safety for children and teenagers:

Key points

• Trampolines are fun for children over 6 years, pre-teens and teenagers.

• To prevent injury, ensure that your trampoline has padding over frames and springs, plus a net.

• Regularly check that your trampoline is in good condition.

• Ensure that only one child uses the trampoline at a time, and always supervise.