Key points
SEO keywords are one of the main tools we use to improve our content's rankings on external search engine results pages.
The editorial team researches and determines SEO keywords.
SEO keywords are driven by the language of users. This means we sometimes need to include keywords that might not be the technically correct term or name for something, but that reflect how users describe the idea or topic.
SEO keywords influence rankings on external search engine results pages. They are integrated into the titles, metadescriptions, subheadings and copy of articles or other content types.
When new content is briefed, the editorial team researches SEO keywords and advises on their use in content titles. The optimisation step of currency review also includes SEO research.
When new content or currency review content is delivered for optimisation in MS word docs, SEO keywords should be included at the bottom of the docs.
The editorial team incorporates these keywords into titles, metadescriptions, subheadings and copy.
The uploader should copy the SEO keywords and any other SEO notes, plus the date, into content assets.
In the Metadata screen, scroll to the Notes field. Copy the keywords and any other notes into this field. Click Commit.