Our audience

The primary audience for raisingchildren.net.au is Australian parents and carers.

This is a culturally and linguistically diverse group of people. For example, some of our users have low literacy levels. Indeed, it’s important to remember that almost half of Australia’s adult population lacks the literacy skills to handle everyday life. Moreover, some of our users have learning difficulties, and some come from language backgrounds other than English. And finally, it's important to note that our users are spread across all Australian states and territories, and many live outside our major capital cities.

The secondary audience for raisingchildren.net.au is the professionals who work with and support parents and carers.

Most of the users in our primary and secondary audiences come to us via external search engines. This means that most of our users have a particular need, question or problem that they want our help with; far fewer users are casual browsers.

It's also important to note that about 75% of visitors use mobile devices to access the site. The average time users spend on our site is 2m33s. In that time, users view 1-2 pages (July 2020-June 2021).

Our audience personas can help you write with our audiences in mind.