The Carnivorous Carnival
Publication date: October 29, 2002
HarperCollins:
1. Lemony Snicket Day Countdown Calendar featuring The Unfortunate Events of October 2002
Pamphlet containing a calendar to count down to October 29; each day's square discourages you from reading the book. Distributed at bookstores via a countertop display stand during the month prior to release.
The calendar:
countdown_calendar_sharp.pdf2. Staff button for Lemony Snicket Day
Orange 2.25” button/pin that reads, “Please don’t ask me about Lemony Snicket Day October 29, 2002”. Worn by bookstore staff on Lemony Snicket Day (October 29, 2002).
3. Reflective slap bracelet
Orange reflective slap/snap bracelet that reads, “Lemony Snicket Day Please Go Home!”. Distributed to bookstore customers on Lemony Snicket Day.
4. Audiobook sampler
Cassette tape with selections from The Wide Window, The Ersatz Elevator, and The Hostile Hospital. Slipcase reads, “Warning: Listening to this tape may make you wish you didn’t have ears”.
5. Lemony Snicket Day Merchandising Kit
The items listed above were sent to booksellers as part of a Merchandising Kit for The Carnivorous Carnival.
6. Misfortune Telling tarot cards (HarperCollins version)
Twenty-six tarot cards that predict dismal futures. Stored in manila envelope printed with seal of Lemony Snicket. Distributed to bookstore customers on Lemony Snicket Day.
7. Customer button for Lemony Snicket Day
Brown 2.25” button/pin that reads, “Please don’t ask me about Lemony Snicket”. Distributed to bookstore customers on Lemony Snicket Day.
8. Flashing button
Red flashing clip-on button that reads, "Caution Lemony Snicket At Large". Distributed to bookstore customers on Lemony Snicket Day.
9. The Slippery Slope Clue (HarperCollins version)
Customers who mailed off a bookstore receipt indicating that they purchased The Carnivorous Carnival on release day received in reply a one-page letter from HarperCollins. When folded and cut according to the printed instructions, the page formed two paper dolls holding hands and revealed a secret message about The Slippery Slope: "Two Will Disappear And Never Be Seen Again".
Egmont:
1. Misfortune Telling tarot cards (Egmont version)
Twenty-six tarot cards that predict dismal futures. Stored in velvet bag stamped with seal of Lemony Snicket.
2. World Snicket Day
Egmont declared October 28, 2003 (the publication date for their edition of The Carnivorous Carnival and The Bad Beginning Limited Edition) to be World Snicket Day and released a set of promotional items for the occasion. Set contents:
Plastic button ("badge"): “Read Something Else”
Set of four postcards: Olaf, Violet, Klaus, Sunny, each with “No wizards. No happy endings. Read something else.” on front. Character illustrations are die-cut such that each character pops up when the postcard is folded in half.
Set of four bookmarks: Olaf, Violet, Klaus, Sunny, each with “No wizards. No happy endings. Read something else.” on front and character notes on back
Strip of four stickers: Olaf, Violet, Klaus, Sunny, each with “A Series of Unfortunate Events Read Something Else”
Announcement card for The Carnivorous Carnival and World Snicket Day: "Whatever you do, don't get out of bed on World Snicket Day, the 28th October 2003!"
Advertisement flyer for The Bad Beginning Limited Edition
