"Who Could That Be at This Hour?"

1. Apprentice Case (Little Brown version)

Zippered suede attaché case distributed at Book Expo America 2012 and American Library Association Conference 2012. Contents:

• • Chapters 1 and 2 sampler booklet (with cover artwork of the Little Brown edition)

  • Gatefold Publicity Schedule (BEA only) or Educator’s Guide (ALA only)

  • Tear-off countdown calendar with Ink Inc. logo

  • Boxed bar of soap with The Lost Arms logo

  • Pen with floating octopus slider

  • Sticker, reads “Thanks for visiting Stain’d-by-the-Sea”

  • Apprentice business card, brown

  • Luggage tag with lighthouse illustration and twine

Scan of the Educator's Guide:

2. Cocktail napkin

Blue paper cocktail napkin for use at release parties; reads, “The Lost Arms Stain’d-by-the-Sea”.

4. Be Prepared for your Secret Meeting with Lemony Snicket

Activity booklet distributed to those waiting in line at book signing events during the release tour.

1. Dire Day

On Friday July 13th 2012, as part of a general Lemony Snicket promotion, HarperCollins gave away five thousand copies of The Bad Beginning. The books were stacked in public locations in major cities for passersby to take and were shipped to teachers and librarians across the country for local distribution. The books included a special cover sticker instructing readers to "Have A Dire Day" and were accompanied by black tote bags that read, "Have A Dire Day 7.13.12 Books will fall. #DireDay".