Miscellaneous

2. Set of 1” buttons / pins

Distributed between 2001 and 2004.

• • White button with the seal of Lemony Snicket

  • Black button with the seal of Lemony Snicket

  • White and tan button with illustration of Stephano from the endpapers of The Reptile Room

  • White button with illustration of Count Olaf

  • Dark blue button with illustration of the Baudelaires from the back cover of the Egmont edition of The Reptile Room

  • White button with illustration of Lumo-Glo paint can from Chapter Seven of The Austere Academy

3. Yellow diamond button / pin

“Read With Caution!”. Distributed prior to 2004.

4. Various shelf talkers and cardboard displays for bookstore advertising

(See also the individual book promo pages for displays specific to a book release)

• • Shelf talker with a pop-up illustration of the Baudelaire orphans, reads “Looking for a happy ending? You won’t find it here.”

  • Cardboard Scholastic display with the 2005 calendar cover illustration, reads “The Worst Fun You’ll Ever Have!"

5. American Library Association promotions

HarperCollins and the ALA collaborated on "Read" promotions for both A Series of Unfortunate Events and All the Wrong Questions; each campaign produced a poster and a bookmark with original artwork from the series' illustrator.

• • Poster (2003) with Brett Helquist's illustration of the Baudelaires reading a newspaper (later reproduced on the 2004 calendar). Tagline: "Watch Out For Unfortunate Events Read Everything - Just In Case".

  • Bookmark (2003) with The Bad Beginning cover illustration. Tagline: “It is an unfortunate event to lose your place”.

  • Poster (2012) with Seth's illustration of Lemony Snicket about to fall down a manhole. Tagline: “All the secrets of the world are contained in books. Read at your own risk.”

  • Bookmark (2012) with same Seth illustration

6. California Bookstore Day poster

Sold at indie bookstores in California on May 3, 2014. Seth's illustration of Lemony Snicket about to fall down a manhole with, “Live the bookish life. There is nothing to lose but boredom and nothing to fear except papercuts.”

7. Calendar postcard

Postcard advertising the release of the 2004 calendar. Front of postcard depicts one of Lemony Snicket's author photographs with the text, “Ever feel like you need an extra day?”. Back of postcard reads, “Here, at last, is the calendar for you! Featuring an extra day in February - absolutely free.”

9. The Tragic Treasury sampler 'Crows'

One-song sampler CD for The Tragic Treasury album, a collection of songs written and performed for the audiobooks by The Gothic Archies (a.k.a. Stephin Merritt). Sent to music stores in 2006 to advertise the upcoming release.

1. The Cruel Christmas

Set of four Christmas cards with book cover illustrations and Snickety interior messages. November 2006 Waterstones exclusive, free with purchase of any Lemony Snicket book.

Interior messages:

• • Ding dong miserably on high...

  • Chestnuts burning on an open fire...

  • On the first day of Christmas / My true love sent to me... / Absolutely nothing.

  • We wish you a Merry Christmas; / We wish you a Merry Christmas; / We wish you a Merry Christmas / but understand that this isn't always possible.

2. 13 Tragic Tales

Booklet with stories written by fans. March 2007 Waterstones exclusive.

3. Read Something Else / Who Is Lemony Snicket / Readers Beware shirt

Black t-shirt: front reads “Read Something Else”, "Who is Lemony Snicket?", or "Readers Beware!"; back reads “A Series of Unfortunate Events”

4. Postcard

Attention:

Please run for your life.

You have undoubtably picked up this

postcard by mistake. If I were you I

would drop it immediately lest you

accidentally find out more about

A Series of Unfortunate Events.