A Series of Unfortunate Events - Digital Promotions
Files archived from the official website LemonySnicket.com
1. Read Between the Lines
An interactive guessing game posted on lemonysnicket.com shortly after the release of The Slippery Slope. Readers could combine specific words from The Slippery Slope to reveal a clue about The Grim Grotto (although it actually ended up being a clue about The Penultimate Peril).
2. The Nameless Novel
A secondary website (thenamelessnovel.com, now defunct) launched during the months leading up to the release of The Penultimate Peril. Each day fans could complete a task, such as decoding a message, in order to receive a reward, such as a piece of an illustration from the upcoming book.
Highlights from The Nameless Novel:
Dear Reader (crossover secret message on the home page of lemonysnicket.com)
Dear Reader.pdfThe worst came after their cover was revealed.
Highlights from The Nameless Novel:
Ants in the Fruit Salad (excerpt from a Gustav Sebald screenplay)
The Remarkable Resort (advertisement for a Littlest Elf book)
The counterfeit concierge is in.
3. Vile Videos
Three videos posted on lemonysnicket.com and YouTube during the weeks leading up to the release of The End. A secret message was hidden in each video; when combined, the messages spelled "Two Called Beatrice".
12 Books in 120 Seconds: "The first in a series of three panic-stricken videos leading up to THE END. Narrated by the infamous Tim Curry and with music by the Gothic Archies, it threatens to expose you to everything the Baudelaire orphans have suffered so far, in less time than it takes to brush one's teeth." Watch on YouTube
The Snicket Emergency: "Prepared by the London Branch of the Herpetological Society, The Snicket Emergency presents a grim commentary on the worldwide suffering caused by A Series of Unfortunate Events." Watch on Youtube
Scream and Run Away: "Contains extensive rare footage of Mr. Snicket himself. Many are already calling it the most disturbing video of all." Watch on YouTube
4. A Series of Unfortunate Trading Cards
Printable trading cards of the main characters. The "Beatrice" trading card was notable for containing the only published photograph of Beatrice (with the possible exception of the photograph of "B" in Chapter Six of The Unauthorized Autobiography).
Violet Baudelaire.pdfKlaus Baudelaire.pdfSunny Baudelaire.pdfCount Olaf.pdfMr Poe.pdfLemony Snicket.pdfBeatrice.pdfDuncan Quagmire.pdfIsadora Quagmire.pdf5. Interviews and Biography
Several interviews with the author and a biography of the author were posted on lemonysnicket.com.
Click to view:
The Afflicted Author (printed handout version):
Lemony_Snicket.pdfThe Inconspicuous Interview (website version):
The Inconspicuous Interview.pdfThe Inconspicuous Interview (printed handout version):
Interview_with_Lemony_Snicket.pdf6. Customize website appearance by character
In 2005 character themes were added to lemonysnicket.com. Fans who clicked a link concealed on the home page could access a "Hidden Page" to choose a Violet, Klaus, Sunny, or Olaf theme that customized the website content, appearance, and menus.
7. Dire Diversions
Puzzles, mazes, and games that were originally prepared as "Reproducible Activities" for distribution to customers during book release events. After each book release the pdf files were uploaded to lemonysnicket.com.
Click to view:
Frantic Fill-in-the-Blanks: old version and new version
Terrible Trivia: old version and new version
Think Like a Baudelaire: old version and new version
8. Book Blast
An e-newsletter distributed by the BookBlast publishing consultancy on behalf of HarperCollins. Two issues promoting The Penultimate Peril were posted on lemonysnicket.com.
Contains an interview with Daniel Handler about the release of The Penultimate Peril (also linked above as "The Doomed Dialogue")
Contains an "attempt to clear up the most common misperceptions about The Penultimate Peril"
9. Various downloadables
Images and pdfs that were available to download from lemonysnicket.com.
Grim Greeting Card:
"Here is a grim greeting card you may or may not send to someone, depending on your mood."
Unfortunate Reading Group Guide:
unfortunate_guide.pdfCharacter Sketches:
Character_Sketches.pdf"MISSING!" Poster:
missing.pdfDoor Poster (from Amazon.com):
snicket-poster-amazon.pdf10. Various webpages
Other amusing pages on lemonysnicket.com.
Click to view:
HELP!
Help.pdfSNICKET CAUGHT ON TAPE!
12. Now in Paperback
In 2007, the first three books were released in special paperback editions. These new editions were designed to mimic Victorian "penny dreadful" novels. They contained new illustrations and cover art by Brett Helquist, as well as an appendix created for each book titled "The Cornucopian Cavalcade". The Cornucopian Cavalcade contained a humorous Lemony Snicket advice column, obscure vintage advertisements, a serialized graphic novel titled "The S'Poily Brats" by Michael Kupperman, and mildly amusing activities such as paper-folding. To promote the new editions, HarperCollins created a new sub-section of lemonysnicket.com, called "Now in Paperback".
The website included a book trailer, samplers for The Cornucopian Cavalcade and The S'Poily Brats , and an entry form for readers to submit questions to Mr. Snicket's advice column.
LEMONY SNICKETA SERIES OF UNFORTUNATE EVENTS
NOW IN PAPERBACKMORE MISERY FOR LESS MONEY
These notorious chronicles now include never-before-seen illustrations, odd designs, and HarperCollins'sTheCornucopianCavalcadea free supplement certain to corrupt your mind. Dare to learn more?
Hendersons Electric Socks
"Accept No Substitutes"
13. Events
The locations of Lemony Snicket's scheduled appearances during book release tours were posted on the website.
Mr. Snicket rarely succeeded in attending these events, and Mr. Handler generally made his apologies and signed his books in his absence.
The Penultimate Peril tour (2005):
2005 Tour Information.pdfThe End tour (2006):
Events - The End.pdfThe Lump of Coal tour (2008):
Events - Lump of Coal.pdf