All the Wrong Questions - Digital Promotions

1. Snicketmail

In January 2012, the temporary official website LSATWQ.com posted a widget to sign up for email updates about the All The Wrong Questions series. The email updates, which fans colloquially termed "Snicketmail", ran from February 28, 2012 through October 3, ‎2017 and totaled 38 installments. Most were sent prior to the publication of "Who Could That Be at This Hour?" (the first book in the series) and provided teases about the premise and characters.

The Snicketmails predominantly followed the same format: a cryptic title in the email subject line and a single image in the email body. The image was usually a draft version of one of Seth's book illustrations overlain on a typewritten caption.

Click to view the Snicketmails:

1. Why would anyone want to steal this statue? (2/28/2012)

2. Who is Ellington Feint? (3/7/2012)

3. Where has all the ink gone? (3/15/2012)

4. Drop Everything (3/23/2012)

5. Just a cover until October 23? (3/28/2012)

6. When does the bell ring? (4/4/2012)

7. How can we stop him? (4/13/2012)

8. What? (4/19/2012)

9. It's for thee. (4/27/2012)

10. 804.1 (5/9/2012)

11. Keep your eyes on the road. (5/29/2012)

12. Stormy weather. (6/14/2012)

13. And a toothbrush. (6/28/2012)

14. Cave-dwellers, all of us. (7/24/2012)

15. Qwerty. (8/14/2012)

16. Third from the left. (8/28/2012)

17. attn VFD: stanzas in meditation re: ATWQ1/4;1/7 (10/3/2012)

18. attn VFD: stanzas in meditation re: ATWQ1/4;4/7 (10/10/2012)

19. Watch this and/or out. (10/16/2012)

20. Lemony Snicket Lands Today (10/23/2012)

21. attn VFD: stanzas in meditation re: ATWQ1/4;3/7 (10/25/2012)

22. attn VFD: stanzas in meditation re: ATWQ1/4;6/7 (11/8/2012)

23. attn VFD: stanzas in meditation re: ATWQ1/4;2/7 (11/14/2012)

24. attn VFD: stanzas in meditation re: ATWQ1/4;5/7 (11/29/2012)

25. attn VFD: stanzas in meditation re: ATWQ1/4;7/7 (12/20/2012)

26. Can You Be Trusted? (2/28/2013)

27. THE DARK by Lemony Snicket (4/2/2013)

28. File under "Wrong Questions, All The" (6/12/2013)

29. Missing Lemony Snicket? (9/15/2013)

30. File Under: 13 Suspicious Incidents (1/14/2014)

31. Did Malcolm Gladwell Plagiarize Lemony Snicket? (4/1/2014)

32. Enter Lemony Snicket's Fan Art Contest! (8/5/2014)

33. Help Lemony Snicket Choose the Mystery! (10/6/2014)

34. Join Lemony Snicket LIVE TOMORROW! (10/13/2014)

35. Bring Lemony Snicket to YOUR town! (7/8/2015)

36. Questions? Ask Snicket on Facebook. (7/17/2015)

37. More Misfortune is Coming. (4/10/2017)

38. BAD MOOD? Lemony Snicket has the cure! (10/3/2017)

2. Question Mark

3. Book Trailer

4. Chapter Samplers

1. Reader Quiz

2. Top Secret Conversation

3. Chapter Sampler

1. Plagiarism Spoof

2. Grammar Mistakes Quiz

1. Crack the Case with Lemony Snicket

2. Lemony Snicket's You Choose the Mystery

1. Suspicious Character Builder