🔥Get Awesome Google Sites Templates!
Our comprehensive SEO guide for Google Sites websites condensed into the easiest to implement actions. Learn how to optimize your website for Google Search, making your Google Site SEO friendly.
Work with an SEO expert who can help your site with:
Indexing, ranking and keyword researching
Monitoring, reporting and on-page optimizing
Implementing best practices specifically for Google Sites
The site title, located in the top left of the page, is integral to identifying your brand or primary service/product. A succinct title will help users and crawlers both quickly recognize the purpose of your Google Site.
If you opt not to have a site title, then use descriptive page titles instead. Page titles like "home", "about" and "services" are too generic and will therefore impact the probability of these pages being indexed for search.
See the video: "Why isn't my Google Site indexed?"
Write helpful content for your audience. Google Search wants to provide the best results to users, so strive to write the best copy you can. Make sure you edit whatever you publish to the web and confirm it's relevant to real people. Google Sites has all the tools you need to produce good content that real people want to read.
No one wants to be confronted with a wall of text. Structuring your content will promote readability by website visitors. Try using these formatting options:
Headings and subheadings
Bulleted or numbered lists
Short paragraphs
Google provides two of the most useful webmaster tools available: Google Search Console and Google Analytics. Both of these can be easily connected to your Google Site web property. Then you can track how your content is performing and make needed adjustments to improve.
A clear sitemap is beneficial to all who visit your website, so spend time organizing your content directories. Use page properties to customize the URL slugs of your Google Sites pages. Page names will often appear in search results, so check that they accurately describe the main purposes of your web page.
Good Example: /paintings or /oil-paintings
Bad Example: /093892832301-page or /art-paint-oil-artist-france-landscape-people
Slow page load speeds will impact user experience on your website and increase bounce rates. Images are typically the biggest burden on a webpage's load time. Here's a few tips to tackle that problem.
Scale images down before you upload them to your site
Compress images using services like Tinypng
Consider using the .jpg format instead of .png or .gif
Upload accurate file names for your images
Assign all images alt text
Google Sites can be indexed by Google. There are many examples you can find of Google Sites websites performing well on SERP (search engine results page). Both free sites.google.com domain and custom domain published sites are able to be indexed.
However, due to sites.google.com domains being viewed as subdirectories, the odds of being indexed are somewhat unfavorable. We highly recommend connecting a custom domain to your site for better results due to being identified as a unique web property.
Google Sites receive no preference for page position in the algorithms for Google Search. Google Sites also have no inherent domain or page authority gained at creation.