🔥Get Awesome Google Sites Templates!
Google provides the easiest tool for building landing pages. Google Sites is a drag and drop site builder for simple webpages to compliment your campaigns. Choose from landing page templates to start designing your site and completing your funnel for conversions.
Google landing pages are an essential part of digital marketing that convert visitors into customers. Simply put, a landing page is where someone on the web lands after clicking on your ad. That ad might be advertising space your bid for on platforms like Facebook, or just a promotion you mention on Youtube. A landing page is specifically designed to be simple. Unlike your website, which may need to satisfy many goals and contain a lot of different forms of content, landing pages are concise and centered around a clear call to action.
Examples of a CTA, call to action, common to landing page websites are:
Downloading a lead magnet, which is a free tool or resource
Gaining subscribers such as through a newsletter sign up
Capture new client leads
Having your customers complete a purchase
Forwarding views and clicks to affiliate content
You can design a stunning landing site with Google on their no code site building platform, Google Sites.
Google Sites works brilliantly for landing pages because they are inherently simple. Users love the interface of sites and its undoubtedly one of the easiest site builders available. While many downplay Google Sites as a bare bones site builder, it actually excels at these one page sites like landing pages. You don't require a CMS, a blog, ecommerce capabilities or widgets to develop a successful landing page.
Here are the best reasons to choose Google Sites when creating a landing website property:
It's no code, so you can build it in minutes to hours, not days
You don't need to hire a Wordpress developer because it's that easy to work with
These landing pages can run for free, forever, without maintenance on Google servers
Templates for Google Sites are easy to duplicate for many one off sites
All the elements are available to generate conversions, like buttons, maps, mailto, tel links, embed code for newsletters, etc.
Your standalone web page can contain a lot of valuable information, but don't get too carried away. The digital marketing strategy here should align with your advertising campaign. If you are running Google Ads, Meta Pixel Ads, Reddit Ads or anything else, endeavor to create a landing experience which seems natural. You don't want to lose people, and money, at this point in your marketing funnel.
So here's what you should prioritize as displayed elements on the page:
The Call to Action as a prominent button, sticky if possible for constant visibility
Your Social Media accounts because you love new followers and wish to grow your influence
Clear deliverables as images so that people know what they are getting
Remember to protect visitor data and privacy with links to those legal policies
One or two pages with many big bold sections to highlight benefits, pain points and social proof via testimonials. Don't worry about a sitemap or navigation.
Here's a tip, don't overload the page with too many videos or images because you want fast load times.
It's important to select a responsive landing page builder due to high mobile ads engagement. Try templates designed to help your visitors quickly convert.
Google Sites doesn't have many of the downsides you'll find with other low code or no code site builders. Google landing pages can be published without worrying about billing, hosting or gated tiered plans. Google is great if you want to grow leads and boost conversions without cost or risk. You're not even forced into any Google Adwords spending because it operates as an extension of Google Drive and Google Workspace.
Here are the popular options often considered for landing content, but have some shortcomings:
Wix landing pages either require a paid subscription or ads to be displayed on your "wixsite.com" sub domain property.
Squarespace landing pages also require monthly or yearly billing to keep running, or else they are private.
Figma and Canva need hosting plans to serve as your landing websites because these are really design tools and not website builder platforms
Shopify is intended for ecommerce
Godaddy, Bluehost and Hostinger are all trying to sell hosting plans for even the most basic landing pages.
If you are a digital marketer poised to publish your ads, don't fret, Google Sites has one of the easiest workflows to get a landing page online quickly.
Go to sites.google.com
Create a new site from a blank canvas or use a template
Set up all your content and be cognizant of the mobile experience
Publish your site
Connect a custom domain
Link up Google Analytics
Generate the UTM code to add to your link
Add the URL to your ads
Monitor performance via your ads dashboard and Google Analytics
Format your website in such a way that new viewers immediately recognize the CTA, or call to action. Then, surround that goal with content that proves efficacy, reliability or other benefits. Studies show that content above the fold has the most impact, so eliminate the need to scroll before completing a sign up, entering your email or starting a download.
Here are some tips about formatting:
Studies that track user eye movement show that most audiences move top to bottom, left to right. (for LTR languages). Take advantage of that fact to direct visitor eyes to your most impactful and action oriented content.
Choose video, graphics and imagery wisely to evoke an emotional response so that users think, "this will make me happy" or "this will fix the problem".
Categorize your sections and ensure maximum readability for all audiences. Logical titles, headings and subheadings put the visitor at ease.
Google Sites has landing pages templates for you to use as the endpoint to your next marketing campaign. You can copy these sites to your Google Drive and then customize them. All the formatting, page layout and theme design have been handled for you. Many of these templates are plug and play.
All these data points are collected by Google Analytics, so make sure you've connected your website before ever setting it to public. All you need to do is copy your data stream ID and plug it into the Google Sites settings.
If you build your landing page with Google, then it's completely free. You don't even have to pay for hosting. All the features, including Analytics support and custom domain connection come automatically with the base level of the platform. If you feel comfortable with the website builder interface, then you can use your branding and assets to easily get a site running without the need for hiring a developer.
Yes, a landing page allows you the freedom and potential to make a better impression on new pageviews. Viewers will appreciate the pared down and transparent approach to your content. Major selling points come to the fore and are readily apparent. This makes the conversion process easier by removing obstacles or distractions to checkout.
There is no direct connection between the two products. You'll need to operate platforms independently since no baked in or native functionality exists.
You don't need a website to create a landing page. If you are running an ad campaign for your business and you don't have a fully fledged website, that's not an issue for Google Sites. You can create a free landing page using Google Sites and publish it completely separate from a website.
If you don't have a domain yet, you can use free domains assigned by publishing your Google Sites to an address. It allows you to have a publicly accessible link to your landing page content. Moreover, all this will cost you absolutely nothing, zero dollars. Hosting landing pages with on Google is free and you don't need a subscription, fancy ai site builder or a developer to do it.
Here are the steps to starting your free landing page without a domain:
Start at sites.google.com or use the template gallery
Add your content with the no code landing page editor
Publish the site (instructions)
Add a web address
Check your sharing settings so that people can freely access the link when you run your online advertisements
Quick note, if you want you can use URL shorteners or a QR code to share this landing page. It works great for printed materials.