Gemini and the Power of Using Generative AI for Google Sites

What is Gemini AI?

Google's Gemini AI chatbot is a large language model (LLM) powered by Google learning technology. Gemini is quickly becoming an omnipresent feature of Google apps and Google Workspace, making its way into most of its productivity applications.

Gemini is an impressively valuable artificial intelligence tool for creatives, designers and developers. It can speed up the wireframing, coding and brainstorming process and trivialize complex or repetitive tasks.

Google Gemini Assisted Web Development vs. AI Site Builders

It's important to note the difference between AI as an assistive tool and AI as a complete site building application. Many popular platforms have sprung up which essentially build your entire website for you with just a hand full of well-chosen prompts. In contrast, site builders like Wix, Squarespace, Webflow, Google Sites and Framer add AI add-ons to their toolbars for content writing and image inserting. 

Gemini and Google Sites exist in this capacity of an optional generative AI helper for ideas, outlines, samples and alternative to stock photos. In this article we will delve into utilizing Google's AI in this way and not as some sort of "make me a website" magic bullet. At this point, Gemini is not a replacement for a web designer.

How Gemini Helpful for Creating a New Website

Gemini is definitely one of the top generative AI tools that web designers new and experienced turn to for laying the groundwork on a new web project. We'll cover the ways a beginner, who has never built a website before, can leverage Google suggestions. 

Gemini can help you build a website in a multistep process by the following segments: writing, coding, visualizing and optimizing. This are critical segments for designing home pages, subpages, improving website copy, inserting images and overall creating a fully functional website.

These principles will work for any site builder, but we are specifically writing for Google Sites because its super accessible for newcomers as part of the Google ecosystem. Therefore, you can run your whole business, including your website, with Google.

Write Convincing Copy That Doesn't Scream AI

Write blog posts and text entries that reflect your desired brand voice, article length and outline. The key to writing the best content with help from AI is to add a human editing touch. This will guarantee your copy is original, natural, readable and free of plagiarism. The tip here is to customize the generated articles, because the AI model is learning from already published reference material and you don't want to disseminate duplicate content. Here are our top sample prompts to better draft your website content:

• Create a blog draft announcing the addition of a new employee. Share details from their professional bio, such as previous experience in our company field. Use this [Google Doc] which contains the employee's resume to introduce this new member to our team.

• Write three SEO friendly subheadings that reference our product. Make them catchy but professional. Here is our product item description [Google Doc].

• Create a compelling landing page paragraph which promote our new initiative for enterprise. Highlight the key benefits to those users and reference the statistics in this [Google Sheet].

• Write a bulleted list which outlines the sequence our customers need to take to download our software. Writing in a tone emphasizing engagement and include calls to action.

• Write an article with informative intent about our industry. Focus on topics which are fresh takes on trending issues. Emphasize a problem/solution, challenges/innovations writing style. Target our audience and use this outline as inspiration. Use this [URL] as reference material and link to authoritative websites.

Generate Code to Develop On Site Widgets

• Use HTML, CSS and JavaScript to create the code for a widget using the embed code feature in Google Sites. Make sure the widget is responsive.

Visualize Your Original Image Ideas

• You can use Gemini to create a unique logo. Generate ideas for a creative and eye-catching logo for my new business with this mission, audience, style and aesthetic.

• Create an image that I can use in my marketing campaign for this demographic.

Optimize SEO for Google Search

Google Sites is fully capable of serving SEO friendly webpages and content. That being said, you control your own destiny with how to handle the power of AI for SEO. Here's some great prompts to inspire you:

• Write three engaging social media posts about [product/service/topic] that would appeal to [target audience]. Keep each social media post to two sentences and include a call to action to visit [our website]. 

• Create a social media post promoting our upcoming [event name]. Include attention-grabbing language and relevant hashtags for [audience]. (Gemini in Docs) 

• Draft 10 questions that I can use to survey customers about their recent experience with our [product/ service]. Include questions to gauge how useful [the product] is, what they liked, and what they thought could use improvement. 

• I need to do market research on [industry] industry to identify new trends. Use [URLs] to uncover emerging trends and shifting consumer preferences.

General Tips & FAQ for Using Gemini for Building Websites

• Run your content your AI and plagiarism detectors to make sure your content isn't used elsewhere. This should be part of your regular procedure for double-checking your written content.

• Make sure your content is helpful and at least human-sounding. No one wants rehashed content that provides no original angles or sounds fake and robotic. AI content isn't a substitute for your own authentic brand.

• Consider how to adjust copy for readers. AI generated articles might have too many bullet points, subheadings or formatting. You can direct the chatbot to improve their outline if necessary.

• You can ask Gemini to refine images. Add more details to your subsequent prompts and watch your image morph to your direction.