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Add a Google website to your listing for more leads, sales and conversions. Businesses with websites added to their Google profile see more engagement from customers. Get a free "Google Sites" URL or add a custom domain with no ongoing subscription required.
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A Google Business Profile is an online listing for your business which can be featured in Google Search and Google Maps. Google Business Profile (GBP) was previously marketed as Google My Business (GMB), but is still often referred to as such.
Literally all businesses can benefit from even a simple website being added to their Google listing. It doesn't matter if you only have one product or service, a website is necessary for an online presence. Here are the top ten reasons to put your website on your Google Business Profile:
It lets customers know you have a legitimate business serving a local area.
A website on your profile can convert potential customers into sales, calls, website traffic or bookings depending on your goals.
A business website effectively establishes a brand which can be recognized within your service area.
Websites connected to Google Profiles help confirm the nature of your business, your expertise or the services identified on your listing.
When you add a website to your "Google My Business", its basically your first foray into local SEO, which is important because a new website might not get picked, crawled or indexed by Google. There's no better way to tell the search engine that your business, your online business profile and your website are all related.
Getting started can be daunting at first, but remember, there is no need to reinvent the wheel here when it comes to building your website. Plenty of inspiration can be found in your field and around the web. Ultimately you'll want to provide helpful content on the topic of your work.
Type site.new into your browser's address bar. It's that easy!
This becomes your first sandbox for creating a business website.
If you don't want a blank slate, consider accelerating the process with a template tailored to small business. Some help with eye-catching designs, while others give you a good idea on organizing your site.
You can use Google Search Console to verify your ownership of the website and then add it to your profile. Afterwards, your listing will always have a handy button for people to visit your website directly. Remember to install Google Analytics if you want a better estimate of overall traffic. Your Google Business Profile will only provide statistics of engagement in a simplified manner on the management dashboard.
