Radio Advertisement

Objective

Students work with a partner to plan, script, record and export a 30 second radio advertisement for a local company. An appropriate narrative as well as music and sound effects must be included with appropriate volume levels. All radio advertisements will be heard by the class.

Steps

• 1. Choose a partner.

  2. Carefully select a local company that would normally advertise on the radio.

  3. Create a folder called "Radio Advertisement" and store all files related to this project in this folder.

  4. Create a neat and organized planning document with your script that includes all necessary information. (TEMPLATE)

  5. Acquire at least 3 appropriate sound effects and a relevant musical soundtrack.

  6. Using Audacity, record your script. Ensure you use your voice(s) appropriately. Reminder: this is a 30 second radio advertisement.

1. Find and save appropriate audio tracks.

2. Add and sequence your music and sound effects. Adjust the volumes as appropriate.

3. Save your recording as RadioAdvertisementByNames.AUP.

4. When you are completely done export the final sound file as RadioAdvertisementByNames.MP3

   1. Submit your script and your MP3.

Duration

• Planning 1 period

• Creation 1 period

• Export, submitting and listening 1 period

To Be Submitted

• Planning Document with Script

• MP3 (the file location will be provided by the teacher in class)

Evaluation

Planning / Pre-production

• • Communication / 10

  • Knowledge / 5

Final Product: MP3

• • Application / 10

Success Criteria

Planning / Pre-production

• Appropriate organization and formatting

• Detailed outline of sound and musical tracks

• Accurate script including all necessary information

Final Product: MP3

• • MP3 correctly recorded

  • Appropriate narrative

  • Appropriate verbal track

  • Appropriate use of voice

  • Enthusiasm

  • Enunciation and clarity

  • Appropriate corresponding sound effects

  • Appropriately timed effect

  • Appropriate instrumental musical track

  • Correct volume levels

  • Recognizable sounds

  • Consistent and appropriate pace

  • avoid loud music and balance correctly

  • Dialogue needs to have same vol. level

  • Have an opening hook: question, sound effect, a recognizable voice making a profound statement

  • avoid abrupt endings

  • Who?

  • What?

  • Where?