Kennedy Plaza

Kennedy Plaza was formerly a "makeshift" playground on a small patch of city owned property located at the intersection of San Pablo Avenue and 23rd street bordered by Brookside Drive in San Pablo. 

The city received $100,000 in grant money from the Federal Government to develop Davis Park and make the playground on 23rd into Kennedy Plaza; on the condition they raise another $100,000 on their own. The city council asked for community help and the response was more than they expected. Boys' clubs, Senior Citizens clubs, private citizens and businesses began fund raising projects and donations. Several businesses near the playground's project area agreed to change their construction plans to help blend in with the proposed Plaza decor. Clubs held barbecues, car washes, carnivals and other events with the total community contributions fast approaching their $100,000 goal. An Oakland Tribune article of 27 Jan 1967 mentions the 1966 federal grant of $100,000 were matched by local funds to complete the city's showcase, Kennedy Plaza.

The entire project was prompted when the city applied for and went "all out" to get the All-American City award.  They based their application on citizen participation in raising funds for Davis Park, the proposed Kennedy Plaza Park, the community's involvement in preparing a comprehensive city general plan and a series of neighborhood improvement assessment districts.

The awards at that time were given each year by the National Municipal League of Boston and Look magazine and was specifically made for "citizen action" to recognize the accomplishments of a city's residents when they "set out to improve their communities." (Source: Oakland Tribune -19 Aug 1966)

Note: although San Pablo didn't win that year, they did win All-American City in 1976. 


The small patch of city owned property located at the intersection of San Pablo Avenue and 23rd Street, bordered by Brookside Drive in San Pablo, is seen here at left before it was developed into the Kennedy Plaza Park we know today.

Note that the small undeveloped playground encompassed the entire area at that intersection. The buildings at center once stood on San Pablo Avenue; the building at right was at the corner of 23rd and San Pablo Avenue.

Kennedy Plaza gets Urban Beautification Fund grant approved.
Concord Transcript - Jun 16, 1966

Contra Costa College students search for Memorial Bell.
Contra Costa Times - Jul 26, 1966

Federal Grant approved for Kennedy Plaza.
Concord Transcript - Aug 17, 1966



Groundbreaking for JFK Plaza.


L-R: John Knox, State Assembly; Art Weathers, San Pablo Mayor; Al Dias; Norm Bowser, unk.

Kennedy Plaza, which was dedicated on October 8, 1966, was modeled after Mission San Juan Capistrano's bell wall but was constructed of lightweight concrete called Slumplite Block. Originally the bells were electric carillon bells purchased from Schulmerich Carillions, Inc., in Sellersville, PA. Governor Edmund G. Brown attended the dedication ceremony in 1966, along with other officials. Photo courtesy San Pablo PD

Official invitation to Kennedy Plaza dedication

Dedication of JFK Plaza with a Presentation of Colors

Live Carillon for Opening.
Oakland Tribune - 4 Oct 1966

L-R: Governor Edmund G. Brown; Mayor Art Weathers.
Oakland Tribune - Oct 8, 1966

Kennedy Plaza received national attention in November 1967 from a beautification award bestowed by the American Association of Nurserymen (see articles below). 

Landscape Prize for Kennedy Plaza.
Oakland Tribune - Oct 6, 1967 

Kennedy Plaza National Landscape Award.
Oakland Tribune - Oct 08, 1967

Kennedy Plaza Receives National Attention.
Oakland Tribune - Nov 7, 1967

In addition to the bells purchased by San Pablo, Manzanillo, México, San Pablo's sister city, donates a bronze bell for Kennedy Plaza's adobe bell wall.

Renowned sculptor Bufano admires Kennedy Plaza in San Pablo.
Oakland Tribune - Aug 28, 1968

A Mexican Bell for Kennedy Plaza.
Oakland Tribune - Oct 14, 1968

In February 1969, San Pablo civic leaders and Mexican government officials were present at a ceremony of the unveiling, dedication and the hanging of the bell donated by San Pablo's sister city at Manzanillo, México.

Kennedy Plaza's Bell Hanging and Unveiling Ceremony.
Oakland Tribune - 24 Feb 1969

Officials at Kennedy Plaza's Bell hanging and unveiling ceremony.
L-R: Congressman, Jerome Waldie; Adolpho Dominguez, Consul General of México; Ed Hafey, San Pablo Businessman; Beniamino "Benny" Bufano, Sculptor - 24 Feb 1969

San Pablo purchased electric carillon bells from Schulmerich Carillions, Inc. and began to self-identify as "City of the Bells" as seen in this 1968 promotional ad.

Mazanillo Bell ceremony.
L-R: Beniamino Bufano, sculptor; Adolpho Dominguez, Consul General of México; Jerry Stanley, PG&E District Mgr. 

One of the replacement bells was a gift from the Rotary Club of our Sister City, Manzanillo Mexico, and was sculpted by Beniamino Bufano, a diminutive man described as a giant in the world of sculpture. A second replacement bell came from a schoolhouse in Badger, Kansas. One of San Pablo's council members, Sam Morrison, attended school there and a family friend had bought the bell for 35 cents when the school was torn down in 1936. His neighbor in Kansas gave him the bell "to put in his bell wall." 

At one time, San Pablo had an official city "carollineur" in Lisbeth Roessler who played the bells at events. She was present to play a noon day concert at the city's Fourth of July bicentennial event in 1976.



Lisbeth Roessler, San Pablo's official city "carollineur" for Kennedy Plaza Park.


Article at left on Lisbeth Roessler, "Kennedy Plaza Music Queen"  Richmond Independent - 17 Dec 1977

Lizabeth Roessler, the official carrolineur for San Pablo plays 4th of July bell concert.
Berkeley Gazette - Jun 30, 1978

Love songs played by Lizabeth Roessler for Valentine's Day.
Berkeley Gazette - Feb 9, 1979




Alpha Beta Shopping Center seen in the background along Brookside Drive from Kennedy Plaza Park.



San Pablo Jamboree Coronation live from Kennedy Plaza.

The Richmond Independent - Aug 06, 1976


10th Country and Western Jamboree. Parade to begin from Kennedy Plaza.
Berkeley Gazette - Aug 24, 1978

By the 1980s the Plaza had fallen into disrepair with extensive vandalism. The electricity to the bells was no longer operational and they were removed to the then City Hall at 1 Alvarado Plaza. At the time, it was unknown what happened to them from there. However, in 1984, the city council made plans to develop a project to renovate the park.

Kennedy Plaza to be renovated by P&F Construction.
Oakland Tribune - December 18, 1984

San Pablo gets new direction under Mayor Joe Gomes which includes plans to renovate Kennedy Park.
Oakland Tribune - Feb 24, 1985

Kennedy Plaza's renovation was completed and rededicated on September 21, 1985, and it appears that there were already two bells hanging at the time of the rededication.



The cover of the Rededication Ceremony Program for September 1985. Note it includes the city's new slogan at the lower left corner.

Kennedy Plaza Gets a New Face-Lift


During the month of February 2008, the city began a project to rehabilitate Kennedy Plaza located near the intersection of San Pablo Avenue and 23rd Street. The project includes a picnic area, a Gazebo for entertainment, a Kiosk for posting information regarding community events, new lighting, new lawn, a 700-foot wrought iron fence to border the creek bed to help protect the creek, and landscape plantings.



City Leaders and Staff hope that the Plaza will be enjoyed by all whether for an afternoon lunch, reading, a birthday party or a family picnic. Overall, the city lacks open space. The improvements were the result of observations made by the Redevelopment Agency a few years ago when the “Saturdays In San Pablo” events seemed to bring out many families to the Park. We hope that these improvements will encourage our community to go and enjoy this Park.



The project was funded in part by a State of California Per Capita Grant ($220,000) in 2005 to renovate and revitalize Kennedy Plaza. The total renovation will cost approximately $355,000. The park will be available for party rentals and programmed for special events. The anticipated date of completion was mid-August. The ribbon cutting and rededication for the park was held on July 21, 2008.

Source: https://www.sanpabloca.gov/ArchiveCenter/ViewFile/Item/831

Planning for the Future - The City adopted the 23rd Street Specific Plan on October 1, 2007, which includes plans for Kennedy Plaza and a Brookside Drive reconfiguration.

The city's plan provides for an overall vision for the 23rd Street corridor. It provides discussion of the urban design and land use issues that can guide the long-term implementation of the vision.

Participants at workshops during the planning process developed the following goals for improving Brookside Drive, as well as its intersection with 23rd Street: 

Activate Kennedy Plaza by attracting a larger number and variety of visitors. 

♦ Use traffic-calming measures to make Brookside Drive a safer and more welcoming street for pedestrians. 

♦ Create an expanded open-air venue that provides space for outdoor community events. 

This Plan follows these goals by directing that the intersection of Brookside Drive with 23rd Street to be modified as follows: 

♦ Brookside Drive will be reconfigured to form a typical “T” intersection with 23rd Street, and the existing turn lanes, which have large radii that allow for excessive vehicle speeds, will be removed. 

♦ Parking lanes will be removed from both sides of Brookside Drive adjacent to Kennedy Plaza. The space they occupied will be used to create additional park space for Kennedy Plaza on the north side of the street, and a wider sidewalk on the south side. 

♦ Sidewalks will be rebuilt without a curb, at the same elevation as the street. The sidewalks will have a special color and texture to differentiate them from traffic lanes. This change will connect Kennedy Plaza with the other side of the street, and it will make the street a more suitable location for holding special events, such as street fairs and farmers’ markets. Brookside Drive could be temporarily closed to traffic during such events to provide increased pedestrian safety and community gathering space for festivals or other similar activities. 




Figure 3-1 Brookside Drive Intersection with 23rd Street. 



Figure 3-1 shows the existing configuration of Brookside Drive’s intersection with 23rd Street, as well as a conceptual design that creates a “T” intersection between the two streets. 


Kennedy Plaza has endured over 50+ years of use and abuse. It still stands today, thanks to the city and the community coming together to keep the vision of a park for all to enjoy.