Customers who receive excellent service greatly impact an organization’s bottom line and future success. In fact, 81% of people are more likely to work with a business again after good service. And, the companies that prioritize the customer experience generate 60% higher profits than their competitors. At Rareform LLC our goal is to be the friendliest brand. We want to set the tone for each brand not only with customers who purchase from our online store but with all people we interact with on a daily basis. Examples include Vendors, Photographers, Corporate Leads, Manufacturers, Employees, etc.
We want our customers to trust that they are doing business with a good company. If we gain their trust within the first interaction we gain their loyalty. Customers want to feel valued and cared for. They need us to understand their needs and answer their questions.
Customers want to be heard and be attended to fast. People do not have all day to wait for a company to reach back out to them. They want to know they are heard and have a resolution to their problem fast. Listen to their needs and be attentive.
Show empathy towards customers. Set your tone to empathize with each unique situation. Be approachable and friendly. Quality over quantity is important to us. We want each customer to feel heard and that we care and are listening. Macros are great but we want each customer interaction to be personalized and customized.