Webinar - Follow Up Templates

We will have an Outreach Template for each action that leads take during and after the webinar. 

Each Registrant will have taken at least 1 of these actions and should be sent a follow up email. 

• Please take the webinar registrants in your name and follow up accordingly after the webinar. 

• In the email brief, you should recieve a lead list in Salesforce with the Task names and how to identify leads. 

Outreach Templates - Webinar Related: Link

• If the registrant attended the LIVE webinar - they will be sent this template: Link

  • • Salesforce TPP Name: [Webinar Name] - Attended Live

• If the registrant attended the webinar on-demand - they will be sent this template: Link

  • • Salesforce TPP Name: [Webinar Name] - Attended On-Demand

• If the registrant didn't attend the webinar - they will be sent this template: Link

  • • Salesforce TPP Name: [Webinar Name] - No Show

• If the registrant engaged with content - they will be sent this template: Link

  • • Salesforce TPP Name: [Webinar Name] - Engaged with Content
      
      

*Note: If the registrant took an action to start a free trial, you will be following the Trial Journey.

What if my regitrant took multiple actions? For example, what if they attended live and downloaded content? 

Please sent them the most helpful template which in this case would be downloaded content template. Attending is the bare minimum they can do, the more the prospect interacts, the more interested they are in learning more. 

Where do I find my leads? 

A link in the email briefs of each webinar should contain the Salesforce Lead List. 

What happens if I send the email and get no response from the template? 

Outreach templates are once-off email templates that Marketing has created. If the prospect was engaging with the webinar, do your best to follow up on these emails.