Sopro Leads

The Marketing team is partnering with Sopro to deliver a steady flow of qualified, sales-ready leads directly to your inbox!

Sopro identifies and engages ideal prospects based on our ICP, using personalized, multi-channel outreach designed to generate interest in Pulseway in the ANZ, UKI, and USA regions. Their fully managed service saves time, ensures consistent lead flow, and even tracks anonymous website visitors for actionable insights. 

This campaign lets your team focus on closing deals while Sopro handles the prospecting!

• Prospect will be sent an introduction email encouraging them to set up a call with a Pulseway representative

  • These emails are going to look like they are coming from the Reps 

• If the prospect responds positively, the response email will be forwarded to the Rep

  • Anne will also be CC'd on all these emails  

• Marketing will pass all MQLs into Salesforce that Sorpro is contacting and the leads will be passed as A+ leads

• Marketing will assign the lead to the appropriate NCA Rep

• The NCA Rep will call and email the lead on Day 1 in an attempt to confirm the meeting

  • If the prospect doesn't show or isn't qualified by either of these 2 sets of questions by answering YES, the lead will be moved as a B-lead 

    1. Do you have a remote monitoring and management platform in place, and if YES, are you evaluating moving away from it? YES

    2. Are you looking for a remote monitoring and management solution, and if YES, would you evaluate the solution in the next 3 to 6 months? YES 

• Task: Prospect asked to be contacted, please read the email sent from Sopro and follow up accordingly.

  • Task cannot be passed due to SF migration

• RFID: nca_sopro

• Plan Name: Contact / Demo

• LEAD SOURCE DETAIL: 2025 - Q1: Sopro MQL

  • Campaign cannot be passed due to SF migration

All Top Notes should be placed on TOP with dates.

Please use the below template for EVERY lead that comes through Sopro Campaigns for top notes:

• Call Happened: Yes / No 

• The customer has a need: [Explain in detail]

• The customer fits the 6-month timeline: [Explain in detail]

• Details of dispute: [Explain in detail]

• Zoom Recording: [Link]

• Zoom Password (if applicable): 

For those who accepted to learn more about Pulseway:

• https://web.outreach.io/sequences/111/overview 

In the deck you will find: 

• Overview of the process

• Example of Cold Email

• How many leads are expected from this vendor 

• What to do with the leads once they are passed to Reps