Demand Science is a third-party vendor who will be sharing our Pulseway Product Brochures to IT Directors, CTOs, Sysadmins, MSPs, etc.
Those who download 2 pieces of content and pass 2 qualifying questions will be passed to the Marketing Team.
After, the Sales reps will upload the leads to the outreach sequence and further qualify the leads.
Below is the high-level overview:
Prospect will download 2 Pulseway Product brochures
Prospect will answer 2 qualifying questions: Both responses must be YES for the lead to be passed to Marketing
Do you have a remote monitoring and management platform in place?
Are you looking to move away in the next 3 to 6 months?
Vendor will pass us the lead through Marketo
Marketing will assign the lead to the appropriate NCA Rep
The NCA Rep will call and email the lead on Day 1 in an attempt to convert the leads to MQLs.
Task: Prospect downloaded 2 Pulseway Product brochures, please upload to Outreach Sequence.
RFID: nca_demand_science
Plan Name: Content & Webinar
LEAD SOURCE DETAIL: 2024 - Q4: Demand Science Download
Please tailor the first email to what the person has downloaded.
In the deck you will find:
Overview of the process
Types of content we are sharing
How many leads are expected from this vendor
What to do with the leads once they are pass to Reps