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I'm creating a place to review some simple design techniques to make your image more comfortable, less awkward in either proportion, or focal point, or balance of elements.
These are three excellent examples students have submitted for the PSA project (the first submitted) with the simple edits that made them perfect for our 11x17 poster:
PSA - Advice during pandemic
PSA - Advice during pandemic
Student example before edits
PSA - Advice during pandemic
PSA - Advice during pandemic
Student example after edits, balancing and aligning type
PSA - Advice during pandemic
PSA - Advice during pandemic
Student example - version 3, unifying the type into one object again
PSA - Advice during pandemic
PSA - Advice during pandemic
Great Student example with incorrect proportions, before edits
The only thing it needed was just a little vertical stretching and then adding space above and below, which didn't change the message or design at all. However, a little more space does make the design have a more comfortable viewing on the right, when the message isn't feeling so crowded:
PSA - Advice during pandemic
PSA - Advice during pandemic
Student example with vertical proportions (11x16 or 11x17)
PSA - Advice during pandemic
PSA - Advice during pandemic
Student example before edits
PSA - Advice during pandemic
PSA - Advice during pandemic
Student example after edits - type in focal point, not hugging edge
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