Table of Contents with links to sections below:

1st: Understand the Design Brief and objectives:

Project challenge: Create a digital poster that can be a Public Service Announcement that is visually exciting, visually communicates a message that will leave the audience with a lasting impression.

Objective is to attract attention, and hopefully be enjoyable or even entertaining.

Purpose:

We will choose the best images to be printed and donated to neighboring community locations that are viewed by many, such as hospitals, grocery stores, public institutions. We will also advertise on our school website.

Medium:

Digital, but you could use any medium first, and take a good photo to make it digital. Only digital submissions, which can be easily printed into posters at any size.

Requirements:

Its about the message. You must use type! You simply need to take a good photo to make it digital. Only digital submissions, which can be easily printed into posters at any size.

The message must be Positive, attractive, with color and high contrast, providing a simple message that has impact and is memorable.

Size:

Vertical, with proportions that can be 8:11, or 10:14, or 11:15, with the height as the larger dimension.

Many posters are 11x16 or 11x17, Instagram images are usually 5”wide x 7”tall. If using pixels, make it 3300 pixels wide x 5100 pixels tall

Constraints:

Nothing offensive, no glorification of drugs or substances, etc.....

2nd Step: Brainstorming and Researching

1. Choose your message:
   1. What message do I want to communicate?
   2. What method is best for me? How can I enjoy creating something graphic and meaningful to me?
2. Be Resourceful: (Due May 20th - 30 points)
   1. Find resources that inspire you and HELP you formulate your own ideas.
   2. Look at the website with examples from the Instagram: Instagram Studio_lennartsendebruijn, who posts from a similar challenge:

https://www.instagram.com/studio_lennartsendebruijn/?hl=en

3. Find a font that is most appropriate for your message or style (look in fontsquirrel.com or other font websites)

3. Brainstorm your own Ideas: (due May 27th - 20 points)

1. Create three separate, ideas, to communicate an important message for those in Quarantine. Due May 27
2. Create a layout on your iPad, using the sketchbook app, to visualize what you want to say, or how you may want to show it
3. Use photoshop app to type words, play with type that is bold, to investigate using type

Examples of student's brainstorming sketches:

Project Timeline for three assignments:

1st Assignment "A: Find Resources"

Grading: 30 points, 10 points for each submission that addresses and explains how and why

How: Submissions pasted and explained, submitted in Google Classroom, using the Google Doc with images and explanations

Due Date is Wednesday, May 20th

Grade: 30 points with one point deducted for each day late - This time, I am stressing time is of the essence and this first step has to be FIRST, to set yourself up for success. Being resourceful is a valuable skill that will serve you for your entire career and life!

2nd Assignment "B: Brainstorming"

Grading: 20 points, graded for rubric for three different ideas, planning of space, and contrasting values/colors/textures

How: Submission due in Google Classroom, using the Google Doc with images and explanations

When: Due Date is Wednesday, May 27th - with one point deducted for each day late - Again, time is of the essence and this step has to precede your actual creation of artwork, to set yourself up for success.

Final PSA graphic for Quarantine

The 3rd assignment: Submit the final work, from your iPad or computer, saved as a .png or .jpg or .pdf

Grading: 50 points - graded with rubric using the five constraints I have used all year:

• Content - the visual communication
• Design Elements - have contrast, variation, emphasis, unity of style
• Principles of Design - Balance, Movement, Proportion, Focal point in the rule of thirds
• Technique - shows care, mastery of skills, with deliberate choices/strokes/actions that demonstrate professional attitude
• Leap of the Imagination - the end product is truly original, creative, and innovative

How: Submission due in Google Classroom, as an attachment, approx. 3300 pixels wide x 5100 pixels tall, as a .jpg or .pdf or .png

Due Date is Wednesday, June 3rd

Student examples at bottom of page