Branding
Maddy Diamond
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Section 1 | Introduction
Section 1 | Introduction
In this section, we will describe our branding along with what we do and why.
Section 2 | Buttons
Section 2 | Buttons
What is it: Our buttons are small pins that represent our team, side projects, or the theme of the season
Purpose: Used for team identity, expo events, and team-to-team interactions at competition
How To Do It:
Brainstorm design ideas based on the team, themes of the year, or side projects.
Use graphic design software (Ex Canva) to create button design.
Print and cut the designs to size.
Assemble using the button maker
Section 3 | Apparel
Section 3 | Apparel
What it is: Custom clothing items such as our jerseys at competitions as well as crewnecks designed to support the team.
Purpose: Creates a professional, unified appearance.
How To Do It:
Collect input from team members (Google Forms) on apparel preferences.
Design clothing using templates or with vendor assistance.
Coordinate with apparel production company.
Approve samples and finalize order.
Section 4 | Promotions
Section 4 | Promotions
What is it: Printed materials like flyers, business cards, and thank-you cards used for outreach and communication.
Purpose: Informs the public and shows appreciation to our partners.
How To Do It:
Identify the purpose of each item (event promotion, project promotion, ect.)
Create a draft layout with text and visuals. (canva)
Use templates or design tools to finalize the layout
Print out the flyers or have a company print them
Distribute at events
Section 5 | Muppets
Section 5 | Muppets
What is it: Handmade puppet figures styled after mentors or team characters.
Purpose: Adds humor and originality to the team brand.
How To Do It:
Design Muppets based on mentors or other people related to the team
Use foam, fabric, and hot glue to construct base muppet.
Alter children's clothing to fit the Muppets
Add features like arm rods for movement.
Store and display them in the pit or team area.
Section 6 | Branded Vinyl
Section 6 | Branded Vinyl
What is it: Adhesive color applied to pits, robots, tents, and other gear.
Purpose: Gives a clean, professional look and reinforces team branding across equipment.
How To Do It:
Design vinyl graphics to match team logo and dimensions of surfaces.
Export graphics in appropriate formats for vinyl cutting.
Cut using the vinyl cutter.
Weed out excess vinyl and apply transfer tape.
Apply vinyl
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