Intro to Marketing is a one-semester course that introduces students to the career fields of Business & Administrative Services and Marketing. Students will learn skills in fundamental business activities. They will acquire knowledge of business processes, economics and business relationships. Students will use technology to apply and share business information.  Employability skills, leadership, and communications  will be addressed.  Students that pair this course with Marketing I (must be enrolled in a course both semesters) are eligible to participate in DECA, a student organization that provides self-growth and leadership opportunities through competitive events, leadership development and conferences at the local, state and international level. 

The first course in the Marketing and Management series, this one-semester course introduces students to the specializations offered in Marketing and serves as an introduction to the full Marketing pathway.  Students will obtain fundamental knowledge and skills in market planning, professional selling, product management, pricing, promotion, marketing information management and channel management. Technology, leadership and communications will be incorporated in classroom activities.  Students are eligible to participate in DECA, a student organization that provides self-growth and leadership opportunities through competitive events, leadership development and conferences at the local, state and international level. 

In Marketing II, they will create, implement, and critique online advertising, email marketing, websites, social media, mobile marketing, searching-engine optimization, video or images and podcasts/webcasts.  Students will apply project management techniques to guide and control digital communications efforts.  They will also create and repurpose content for use in digital environments.  This course continues to build the foundation that students will use in Marketing III to manage the West Clermont Spirit Shop.  All students will participate in DECA, a student organization, which provides self growth and leadership opportunities through competitive events, leadership development and conferences at the local, state and national levels. 

In Marketing III, students will use innovation skills to generate ideas for new products and services, evaluate the feasibility of ideas, and develop a strategy for commercialization. They will use technology to select target markets, profile target customers, define the venture’s mission, and create business plans. Students will take initial steps to establish a business. Students will calculate and forecast costs, break-even, and sales. Establishing brand, setting prices, promoting products, and managing customer relationships will be emphasized. These skills will be used first-hand as all students in this course will help to manage and work at the West Clermont Spirit Shop.  All students will participate in DECA, a student organization, which provides self growth and leadership opportunities through competitive events, leadership development and conferences at the local, state and national levels.  NOTE: Students registering for this course must also register for the Marketing Internship Course.

Students registering for Marketing III must also register for the Marketing Internship Course.   Designed to supplement the Marketing class in the senior year, this course is a required extension of Marketing III and offers students the opportunity to extend classroom learning through a variety of business and marketing-related internships.  Students will work with the instructor to identify career interests and establish appropriate internships to meet their goals.  Students may fulfill the internship requirement of 150 hours through early release.  Students must have transportation.  

Students taking these courses should not request Early Release as they will be scheduled at the same time.

Introduction to Entrepreneurship: This course prepares entrepreneurs for the rewards and pitfalls of an entrepreneurial career choice. The content focuses on the essentials of effective management of a start-up company. These topics are also applicable to successfully creating a new product or service within an existing company and as a force for social change. Understanding the positioning of a new company to meet the various marketing, financial, and technological challenges is of central emphasis as well. The course integrates "real-time' decision-making for key management issues as students follow the development of a new venture. Through cases, exercises and discussion students apply course concepts to actual business scenarios in order to practice the broad range of skills required to start and build a company in today's complex world. 

This is a 3-credit-hour principles course covering fundamental principles of marketing for undergraduate students. Topics include strategic marketing planning, consumer behavior, product development, pricing, distribution, and promotion. The principles learned in this course can ultimately be applied to a multitude of industries and settings and will provide you with the fundamental vocabulary and conceptual skills necessary for continuing the study of business and marketing in advanced courses. The main objective of this course is to help students achieve basic “marketing literacy.”