INDIGO

Indigo is a sub-brand concept created by me for Nike. Heavily inspired by NOCTA, Indigo specialises in high-end streetwear. I've created a range of concept pieces for Nike with abstract designs spread across the garment collection. The whole purpose of this collection is to create experimental pieces which would normally be hit or miss. Hence the slogan, "What may appeal to one, may not appeal to another". The meaning of this slogan extends to the fact that you can create or do anything you like even if it isn't favoured by others.

I've created three responses. One being a collection of posters of winter clothing inspired by NOCTA's shoots. From angles to final editing, it's all in their style. The second response is a photoshoot also inspired by NOCTA's shoots. The third response is my own line of clothing inspired by NOCTA pieces.

Below that is a page where i explain the inspiration of the logo and the colour schemes.

Why did i choose a lighting BOLT for my logo?

I wanted to choose something very simple for the logo. Nike has a simple check as their logo and it works well as it's versatile and iconic. So for my brand, I want to choose a simple vector shape. What inspires me for this piece is lightning bolts. This is because I believe that lightning is a sudden event. A lightning strike almost always surprises the individual. No one will be expecting this brand to pop up out of nowhere.

Another reason the lightning strike inspires this is because it's a reference to the Greek god, Zeus. Zeus was the god of all gods in Greek mythology. I want this brand to be on top of all brands. He's also associated with royalty and luxury. This links to the colour I chose for the brand, A mix of purple and blue. This is explained in the next section where I talk about how colour theory inspired this brand.

HOW COLOUR THEORY INSPIRED THE LOGO

Colour theory is all about understanding how colours work together. Imagine a colour wheel like a circle of friends where primary colours (red, blue, yellow) are best buds, and when they bring in secondary colours (green, orange, purple), the whole group looks harmonious. This harmony is like picking good companions - complementary colours are opposites that attract, analogous colours are next-door neighbours, and triadic colours are evenly spaced from each other.

Colours have special traits: hue is the pure colour, saturation is its intensity, and value is how light or dark it is. Warm colours (reds, yellows) bring energy like a lively party, while cool colours (blues, greens) are like a peaceful retreat. Think of colours like emotional messengers: red shouts excitement, blue whispers calm, yellow beams happiness, green echoes nature, purple exudes luxury, and orange radiates energy.

It's not just about looks; colours carry cultural baggage. Red might mean luck in one place and danger in another. Understanding colour helps in art, design, and communication, where the right mix can influence emotions and reactions, creating a visual language that speaks to everyone.

So for the colour of my logo, I was inspired by a mix of purple tones. Purple shows royalty and luxury/prestige. This brand isn't a cheap brand. The products will be expensive and exclusive. I want to make the brand a mix of luxury and high quality mixed in with everyday streetwear.

CONCLUSION

The whole meaning of creating this logo is to portray luxury in streetwear clothing. Most streetwear brands aren't associated with luxury or glamour as such. However, I want to change the narrative of this. The clothing will feature regular garments but the quality of the garments will be extremely high quality. The lightning also portrays the sudden appearance of the brand. Something unexpected that has taken the market by storm.

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