GiFS

For my first GIF, I decided to merge two photographs and create a colour-changing sequence. I first cut out the shoes in Photoshop using the pen tool (A tool that is used for selecting and creating unique shapes) and placed the shape on top of a picture of the sky I took. I then blended them together.

I then began creating the GIF. I duplicated the layer multiple times and used the 'hue/saturation' tool to change the values of the photographs. I then opened up the timeline window inside photoshop, a tool that puts multiple frames together. Then each layer was put into the timeline with a duration of 0.2 seconds each. As a final touch, I added Nike's 'Jordan' logo to the top left corner of the GIF.

I think that this was a good start to the brief. Something simple yet understandable.

Original Photos

Photoshop Proof

Now that I've got the hang of making a GIF in photoshop, I decided to create more complex gifs. For this, I needed to use a more complex software: Adobe Premiere Pro (software which is used to create videos). With this software, the sky is the limit when creating motion sequences. For my first Gif using Premiere Pro, I wanted to create an advert for my sub-brand, Indigo. I decided to advertise the jackets I created in the first brief. The plan was to display all three colours of the jacket alongside the Indigo logo.

To start with, I created a 1:1 sequence in Premiere Pro and dragged the Indigo logo, jackets and the 'Out Now' sign into the project. I decided to evenly lay out each jacket on the timeline. I then added the logos afterwards. I didn't want it to just be a simple GIF so I researched how to make a glitch effect in Premiere Pro. I had to create an 'adjustment layer', a layer that is solely for effects that would be applied underneath the layer. I used an effect called 'wave warp' which is a distortion effect. I then applied it only to the cuts in the sequence so it would look seamless.

After that was completed, I had the basic animation down. I now had to add a background. For this, I exported the basic animation and put it into a new sequence. This is so the adjustment layers wouldn't affect the background. I downloaded a grungy overlay from YouTube and put it behind the animation. I then also downloaded a VHS overlay from YouTube and placed it on top of the whole thing to add a vintage effect to it.

Process Of Gif 2

For my third GIF, I decided to experiment with 3rd party plugins. Once again, I made something related to Indigo. I wanted to create a 'teaser' video for the brand. Something that could be posted on social media. I decided to create a vintage, retro-style Gif. I decided to try and compose a retro TV-style composition. I included the Indigo logo and the slogan of the brand.

When it came to using 3rd party plugins, I used a plugin called "Universe Ecto". Ecto is an effect plugin which adds glowing light rays and other abstract effects to a layer. In this case, I added some purple-coloured effects to compliment the logo. I also added a salvaged VHS video which is featured behind the whole thing just to fill the empty space. I also added a colour filter to make the video purple. As a final touch, I added a retro TV overlay/picture around the whole composition.

Process Of Gif 3

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