Nike's sub brand, Nocta, is a clothing brand created by Drake. It showcases high end, sports clothing such as: hoodies, trainers, sports gear and other accessories such as hats and socks. The brand popped off after Drake and his team announced it on Instagram. Ever since, each release has sold out. The brand is highly exclusive.

Nocta's advertisements mostly involve grungy, film themes to showcase a retro feel to their clothing. The shoots often include expensive props such as expensive cars and high value jewelry.  The props normally compliments the clothing that's being advertise. Additionally, the Nocta logo is normally placed on top of the photographs to mark the brand (as seen on the left).

Nocta's photographer isn't explicitly credited so we don't know if there's one individual or a team of photographers. However, their photos follow a constant theme.