For more information on this specific LDE visit:
Overview
The purpose of this event is to prepare FFA members in developing skills and techniques important toward becoming a successful salesperson of agricultural products
Sub-Districts, Districts, State
6-12 minutes
Rules
All participants should appear in FFA Official Dress.
Guidelines for the two page, double spaced, typed summary sheet:
Name of participant
Statement of situation, circumstances, locations, etc.
Representing (Company or Chapter)
Product to be sold
Features of the product
Product Structure
Warranty
Service Availability
Demonstration or function (if appropriate)
Competitors (at least 2) and pertinent information
Price
Closing statement or method
The written materials or brochures may be publications prepared by the company or may be prepared by the participant. There is no preference to which the participant uses.
Four copies of the product summary sheet and four copes of the product materials and brochures must be enclosed in four separate manila envelopes (not file folders), one for each of the four judges. The participant's name and school post office must be on each envelope.
Each participant will sell one agricultural product that he/she brings to the event and/or the nesessary materials such as pamphlets and sales bulletins. The participants will sell to one of the judges that has assumed the active role of the customer and this judge shall role-play the ag sales situation. (The same judge will assume the role of the customer for all participants.) The participant must attempt to bring the sale to a close.
There shall be four judges for this event. One will role-play the customer and the other three will score the participants. The judge to serve as a customer will be selected by the respective Sub-District Advisor, District Advisor, or State FFA Staff. The participant will be notified of which judge this is upon enter the event room. The customer judge may assist the other three judges in making the final evaluations, but will not complete score forms or critique sheets.
Judges may write comments on any of the materials, brochures, or summary sheets. Judges are to use the official score form for the event on which to write comments. The blue critique sheets will not be used for this event.
At the beginning of the sales presentation, each participant will explain to the judges: situation, circumstances, location, and etc. Failure to give an oral explanation of the sales situation before starting the sales presentation shall result in a five-point deduction. Time for the sales presentation shall not begin until after the sales presentation begins.
Each participant will be allowed 6-12 minutes for his/her presentation with a verbal "10 minutes" warning and a time card displayed; this will be a signal to the participant and the "customer" judge that the sale needs to be brought to a close. Points will be deducted for presentations exceeding twelve minutes or less than six minutes (0.1 point per second overtime or undertime). An additional 5 minutes will be allowed for questions over the product and or presentation. Questions will not be asked by the observing judges during the sales presentation. Presentation time limit will be called at 15 minutes.
At Sub-District level, it is permissible to deliver the written materials to the Sub-District Advisor the day of the event. Written materials will be returned following the Sub-District event. Materials for the advancing teams may be revised and delivered at registration of the District event.
At District level, it is permissible to deliver the written materials to registration the day of the event. Written materials will be returned following the District event. Materials for the advancing teams may be revised.
Written materials of advancing chapter must be postmarked to the FFA Enrichment Center seven business days following the District event.
The judges in each Sub-District shall designate the top two individuals to compete in the District event. The judges shall also name an alternate.
The judges in each District shall designate the top two individuals to compete in the State event. The judges shall also name an alternate.
The judges at the State level shall designate the top three individuals.