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Overview
To develop an understanding of the marketing plan process through the development and presentation of a marketing plan.
To provide an activity to focus student and community attention on the agri-marketing curriculum.
To allow students to explore and prepare for possible careers in agri-marketing.
To help develop partnerships and improve relations with agricultural industries, local FFA chapters and the general public.
Rules
Each school may enter a team composed of three participants. Members will not be scores individually but they will be scored as a team throughout. Team members must all be from the same chapter.
Each participant will participate in ALL phases of the event. This includes the written plan and presentation.
Participants shall report to the supervisor of the event at a registration time and location provided prior to event day.
Three judging representing a mix of industry, education and marking experience will be used.
The team must submit an electronic copy of the marking plan propoal in one PDF to the FFA Executive Director by April 1st. Plans submitted afterwards will not be scored.
A team may continue to build their plan and return the following year to present potentially the same product with additions to their plan that may be suggestions from judges. Any change in team members constitutes an entirely new original plan. New product, new analysis, new value-added ideas, etc.
Official FFA dress is required.