Design
When designing a document, whether it be an advertisement, a brochure or simply a business card, always keep in mind the following four characteristics of good design. think of the acronym CRAP.
See zekagraphic for more on visual hierarchy principles in graphic design.
Color is one of the key elements of Graphic Design and I have a single post dedicated to color and a full guide of color theory here!. Talking about visual hierarchy color and contrast is used in a design composition to drive the viewer’s attention to specific graphic elements through contrasting color palettes where the most important elements use brighter color.
Repetition in graphic design refers to a process of repeating different graphic elements from your design and place them through the design composition to give a more unified look to it and adding more consistency to your design.
Alignment in Graphic design refers to placing graphic elements and text on a page that line up with your composition. Alignment helps you to organize your design elements and create a visual connection and make the viewer easier to detect the most important information from your design and improve the readability of it.
Proximity is one of the basic graphic design principles and proximity rules in the visual hierarchy are say that things that are related should be nearer to each other, and things that don’t have any relationship should be placed further from each other in your design composition.
