Video analytics is the ability of an educator to receive data on how students are viewing and interacting with videos for class. An eductor might be able to see which students have not yet viewed a video, which parts of the video students rewatched or stopped at, and timing for when students watched the video. These statitistics can help inform an educator about how videos are being used by students, and the educator can then adjust videos to be more engaging or more effective for students.
Interactive video tools allow students to engage with videos they are watching. This can help students to remember new content faster as they interact with what they are both watching and listeneing to. Interactive video tools can allow a teacher to insert multiple choice or short answer questions, ask students to leave time-stamped comments, or to highlight and/or chunk important information.
This journal article from the National Library of Medicine explaines some of the theories behind the use of videos in education, including reducing cognitive load, signalling key information in order to segment content, and activating both audio/verbal and visual/pictoral channels of the brain to increase retention and transfer of information.
Jessica Collins is a licensed high school educator who has taught in both Texas and Iowa. She is passionate about educational technology and has a goal of making it easier for every educator to harnass the right tools for their content.